In an interview with Gamasutra, EA chief creative officer Patrick Soderlund took on the controversy directly:
On the [women] in Battlefield, this is something that the development team pushed. Battlefield V is a lot about the unseen, the untold, the unplayed. The common perception is that there were no women in World War II. There were a ton of women who both fought in World War II and partook in the war.
These are people who are uneducated—they don't understand that this is a plausible scenario, and listen: this is a game. And today gaming is gender-diverse, like it hasn't been before. There are a lot of female people who want to play, and male players who want to play as a badass [woman].
And we don't take any flak. We stand up for the cause, because I think those people who don't understand it, well, you have two choices: either accept it or don't buy the game. I'm fine with either or. It's just not ok.