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[Aggelos]

Industrial Light & Magic went ahead with a nice re-branding.

Industrial Light & Magic on Instagram: "We are visual storytellers who create iconic moments that inspire the imagination. With a legacy that stretches back nearly half-a-century, we are so excited to announce our next chapter and give you a look at

3,073 likes, 42 comments - ilmvfx on May 31, 2023: "We are visual storytellers who create iconic moments that inspire the imagination. With a legacy that stretches back nearly half-a-century, we are so excited to announce our next chapter and give you a look at our updated brand.".

www.instagram.com

 

[SJRB]

 

[CGNoire]

Ummm...Cool.

 

[Liamario]

Will the brand identity improve the quality of their special effects?

 

[funkygunther]

Surprised its not just the Marvel logo

 

[AJUMP23]

I wonder how much some consultants got paid to rework a lightbulb.

 

[sinnergy]

Will the brand identity improve the quality of their special effects?

What does this mean? You think they are not one of the best ? They basically invented special effects

 

[March Climber]

Will the brand identity improve the quality of their special effects?

It's just a nice slideshow presentation of accolades that some whipped up over a weekend. This is probably means more for creatives than consumers.

 

[Fuz]

Ok? It's just a logo.

 

[near]

Ok? It's just a logo.

When a billion dollar studio, that's involved in every blockbuster since the dawn of CG creates a new logo, you create a new thread.

 

[ReBurn]

I won't say I'm overwhelmed. Just regular whelmed.

 

[PSYGN]

brb to give my thoughts

 

[NeoGuff]

I was expecting more rainbow colours in the logo to be honest

 

[navii]

Ok? It's just a logo.

You just saw a logo?

 

[K' Dash]

12 year olds here disrespecting ILM.