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NeoGAF's Physical Games Advocate Extraordinaire
When Immortals of Aveum, the EA Original FPS from Ascendant Studios, launched back in August, I wondered if it would be buried under the weight of higher-profile releases like Starfield, and apparently I was right to.
Ascendant CEO and Immortals of Aveum game director Bret Robbins told Windows Central that the extraordinarily busy release calendar this year made it hard for the studio's debut title to find an audience.
"We were not in a position where we could delay or push out of our launch window," Robbins said. "You set those windows quite a bit ahead of time because you're spending marketing dollars, you have commitments to a particular date."
Robbins added that "no one anticipated" Baldur's Gate 3 to become the phenomenon that it has, further complicating Immortals of Aveum's path to success. In fairness, Larian's Golden Joystick-winning RPG released just a few weeks before Immortals of Aveum and utterly dominated the conversation, crushing expectations and garnering universal acclaim from critics and players alike.
"I've never seen a year like this," he said. "It's always hard to break through the noise when you're a new IP or a studio people haven't heard of before. Trying to create awareness for us was really, really difficult. It's always hard for a new IP and this year made it 10 times harder."
Immortals of Aveum director blames poor sales on busy release calendar and says "no one anticipated" Baldur's Gate 3 to be so successful
Ascendant Studios CEO Bret Robbins says "trying to create awareness for us was really, really difficult"
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