From SFGate- http://www.sfgate.com/business/article/Why-In-N-Out-burger-won-t-expand-to-the-East-Coast-5066438.php
There you have it, or rather, there you don't have it.
Grill my onions if old.
Fans of In-N-Out have been begging the chain for years to open restaurants on the East Coast.
The fast-food chain, which is based on the West Coast, has slowly expanded eastward over its 70-year lifetime to Nevada, Arizona, Utah, and more recently to Houston, Texas. The company has also been holding "pop-up shops" around the world, where burgers tend to sell out within minutes.
All signs seemingly point to a plan for expansion.
But four major factors make it highly unlikely that East Coasters will get to experience the joy of an In-N-Out in their neighborhood anytime soon.
1. Quality control: There are no freezers or microwaves in In-N-Out restaurants because the company has a strict policy of serving its food fresh. Therefore, all locations must be within 300 miles of the company's distribution facilities.
2. Exclusivity: Everything has more appeal when it's not available to everyone, and the exclusivity of In-N-Out has helped the restaurant gain such a rabid following of fans.
In response to pleading from a local politician for an In-N-Out to open in Denver, Van Fleet made it clear the company was not planning to expand farther east.
You continue to give us the biggest compliment possible with your efforts to interest us in Colorado," he wrote in a letter obtained by The Denver Post. "That said, at this time, we're still not looking to add a sixth state and we're just focusing our growth efforts in the five states where we currently operate."
Since then, In-N-Out has expanded to Oregon which is the chain's sixth state of operation.
3. Competition: The East Coast has numerous burger joints that would offer tough competition for In-N-Out, including Shake Shack and Five Guys.
4. No franchising: In-N-Out President Lynsi Snyder has said the company will "never" go public or franchise its restaurants.
"The only reason we would do that is for the money, and I wouldnt do it,"Snyder told CBS.
There you have it, or rather, there you don't have it.
Grill my onions if old.