No offense to anybody, but I'm tired of people talking about lyrics in rap music. The reason modern rap sucks is the garbage production. The worst part is we got dudes out here trying to outsmart each other on the mic, laying deep lyrics over the most trash music you could produce. People talking about who use more words and other nonsense, cut that mess out.
This is the underlying point for me, too.
The reason people hold on to the boom bap era is because the production was so good. A DJ Premier beat was so sought after for a good reason. If the production is good, at least you can tune out the stupid bars and enjoy it like you would an instrumental. I was never the biggest fan of the southern style productions from ~2000 onwards, but it seems like it took over and devolved into the awful shit that hits my ears when I can't avoid it.
The problem is that the floor fell out from under the whole thing for the most part, and when it isn't about being the best you end up with the vast majority of shit you see today. It might be easier to get hold of music, but I can't name more than a couple people from the last decade I'd choose to listen to. The ones that are good are the ones who respect what it was and draw from that.
The clever lyrics approach has its own problems too. Aesop Rock spat a thesaurus but didn't set the world on fire. Eminem's last few albums aren't a touch on the earlier ones, and he only ever seems to be good when he works with Royce. That circles back round to the production too, the music Eminem makes is so much worse than it used to be.
The biggest problem of all, though? One that ruins a great track that gets everything else right?
Autotune. I fucking hate it.