My sense is that Capcom may be pricing the collab stuff high and going to keep the regular pvp costumes $4-5. Seems adding new characters is a lot of work, Strive is also like 4 per season. Colors should be unlocked across all characters that was kinda scummy, as I don't think there is a way to unlock those in game?
Either way I think backlash will be good because it would be nice if costumes were more reasonably priced so more people get them and make the characters feel more unique. Also buying story mode stuff will encourage them to prioritize that...I wonder how many people actually stick around in that mode. It was so barebones and watered down, but I guess if you've never played fighting games it's a good introduction. (also useful for getting secondary costumes)