I agree here. I don't drink Jack cause it's an awesome whiskey, I've grown to appreciate it, and it's easy to drink with Coke. If I want something upper tier, I have my choices.
I prefer a good Scotch as well, but Gentleman Jack isn't bad. Not worth the price in these parts for the quality difference between that and regular Jack, though.
My favorite premium bourbon is Knob Creek. I've had a few airplane bottles of Single Barrel, and it is good. However, if I'm going to spend a lot on whiskey I would prefer to buy Scotch.