[Jez] Microsoft just took a BIG step towards making Xbox publishing more open and Steam-like — here's what's new

Topher

Identifies as young
One criticism I often hear is that it's too hard to publish games on Xbox vs. Steam, but Microsoft wants to change that.
In this week's Steam Machine announcement, one of the biggest core strengths of Valve's massive PC store operation was often overlooked in the discourse.

The Steam Machine looks like it won't be as powerful as the PS5 or Xbox Series X on paper, but it honestly doesn't matter. Its biggest strength is arguably the Steam store itself, whose mature dev tools and open publishing practices has delivered a stream of mega-viral indie hits that PlayStation and Xbox often only enjoy delayed access — if indeed they get access at all.

Indeed, one of the key criticisms I often hear from game devs trying to work with Xbox revolves around how difficult it is to actually get things published on Microsoft's platforms. Microsoft has heard the feedback loud and clear, and announced the start of a variety of changes aimed to solve this gap.

Microsoft revealed today that it is making its publishing critieria public for the first time, since its inception over two decades ago. The new Xbox Game Publishing Guide will offer developers a variety of information about how publishing on Xbox works, all without the NDAs and embargos of yesteryear.

"By opening our Game Publishing Documentation, we're removing barriers to learning and making it easier for teams of all sizes to understand what it takes to ship a game on Xbox," Microsoft's Ed Stewart explained."Whether you're a first-time independent developer or a seasoned publisher, you can now browse the guide freely, share it with your team, and reference it throughout development. "

Microsoft says that improving access to its documentation allows people to plan, learn, and research processes around Xbox console and Xbox PC development without the headaches of signing up and getting approved access. The more open approach should also lead to an upswing in content on sites like YouTube as others help relay information as part of their educational content plans.

Indeed, Microsoft has also lifted all NDA restrictions on the documentation too, meaning that people can create content around the publishing criteria, discuss it within their communities, or in the Microsoft Game Dev Discord, also listed in the blog.

Microsoft says its public documentations for Xbox publishing will be updated in perpetuity, to ensure that everyone has the most current rulesets. The most recent updates includes onboarding info, wishlisting details, pre-orders and release configuration guidance, Xbox Insider Program and Xbox Game Preview systems, and new test services.

Microsoft also recently detailed some of its October GDK updates for Xbox publishing, showcasing improvements to Xbox keyboard APIs and other features to bring Xbox console and Xbox PC game dev closer together. Microsoft is pursuing Xbox Play Anywhere as a means to help bridge the gap between Xbox Series X|S console games and Xbox PC users, although the next-gen Xbox is expected to be more PC-like than ever, sporting full Windows.

In a universe where Microsoft's gaming efforts are aligning more closely with Steam than a traditional gaming platform, Microsoft can't afford for game publishing to be as closed and laborious as it was in the past.

I recently spoke to ID@Xbox lead Chris Charla about the publishing situation on Xbox. The full interview is coming soon, but Charla noted to me that this first step is part of a bigger journey to enhance the onboarding process for getting games published on the Xbox console and Xbox PC ecosystems. Microsoft has heard feedback loud and clear from independent developers on how Xbox and other platforms often make it needlessly tough to get their games out there.

Microsoft is exploring a range of investments to not only make the process easier technologically, but also philosophically, too. Discoverability should also get a boost down the line, and Microsoft ecosystem game developers also enjoy a better cut of the revenue on the Xbox PC store, upwards of 88% instead of the old-school industry standard of 70%.




Turning Around GIF by HBO Max
 
Microsoft has only a few months left to make up for years of neglect.
Windows might survive for business stuff. But I think it's gaming days are numbered.
 
A little too late, I think. Why the hell it took them this long? Maybe, the Steam devices announcement make them worry that developers will abandon the store?
 
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I believe they mentioned this in their if@xbox developer documents/newsletter months ago.

This really doesn't change much outside of reducing friction for smaller games to release on their platform.

The stuff they would never consider for gamepass in a zillion years. I think you will see an influx of new game content, but it won't be the content anyone is chomping at the bit for…imo.
 
Too many words to say that Xbox is scared shitless that Steam will put the nail the coffin of Phil's legacy

Also, Jez working overtime isn't even having any impact on the narrative… NICE
 
Too many words to say that Xbox is scared shitless that Steam will put the nail the coffin of Phil's legacy

Also, Jez working overtime isn't even having any impact on the narrative… NICE

He is too busy putting his titan investigation skills to work for Microsoft rooting out the evils of misinformation on the entire internet.

He's going to need more beans
 
I guess so. I wonder what prevented them from doing this before now though.
Curation control and strong arming devs to funnel through gamepass.

Since they are focusing on publishing now they want to load as much content (regardless of the quality) onto their stores as possible.

The worst possible look for Microsoft at this point is to have less titles available on their platform than any other competitor…all speculation of course.

Also…it's has to STING to see every outlet instantly swap out Xbox for Steam in the console war narrative. Bet that chaffed Mr Spencer quite a bit.
 
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This would be great news if Microsoft didn't give Valve a 20 year head start.

Like who fucking cares at this point — talking about consumers and devs. Most won't bother no matter how much improves because Steam exists.
 
MS needs to do two things:

1.) Add it to the publisher contracts for new games, that any GDKX created Console SKU can run on any Xbox branded devices. So both Xbox PC or Xbox Console running Magnus should be able to run the same games, same license. Just like how it works with xCloud.

2.) Make it clear to developers, they get a 12% reduced store cut if their game is Play Anywhere.

3.) Leverage Gamepass Day 1 deals and ID@Xbox to incentivize devs to create Play Anywhere, Cloud Enabled, Handheld Optimized games, pay little bit extra if native ARM64 support included.

Sony needs to do same with creating their own complete ecosystem across PC, Console, Cloud, Handheld.
 
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One criticism I often hear is that it's too hard to publish games on Xbox vs. Steam, but Microsoft wants to change that.
In this week's Steam Machine announcement, one of the biggest core strengths of Valve's massive PC store operation was often overlooked in the discourse.

The Steam Machine looks like it won't be as powerful as the PS5 or Xbox Series X on paper, but it honestly doesn't matter. Its biggest strength is arguably the Steam store itself, whose mature dev tools and open publishing practices has delivered a stream of mega-viral indie hits that PlayStation and Xbox often only enjoy delayed access — if indeed they get access at all.

Indeed, one of the key criticisms I often hear from game devs trying to work with Xbox revolves around how difficult it is to actually get things published on Microsoft's platforms. Microsoft has heard the feedback loud and clear, and announced the start of a variety of changes aimed to solve this gap.

Microsoft revealed today that it is making its publishing critieria public for the first time, since its inception over two decades ago. The new Xbox Game Publishing Guide will offer developers a variety of information about how publishing on Xbox works, all without the NDAs and embargos of yesteryear.

"By opening our Game Publishing Documentation, we're removing barriers to learning and making it easier for teams of all sizes to understand what it takes to ship a game on Xbox," Microsoft's Ed Stewart explained."Whether you're a first-time independent developer or a seasoned publisher, you can now browse the guide freely, share it with your team, and reference it throughout development. "

Microsoft says that improving access to its documentation allows people to plan, learn, and research processes around Xbox console and Xbox PC development without the headaches of signing up and getting approved access. The more open approach should also lead to an upswing in content on sites like YouTube as others help relay information as part of their educational content plans.

Indeed, Microsoft has also lifted all NDA restrictions on the documentation too, meaning that people can create content around the publishing criteria, discuss it within their communities, or in the Microsoft Game Dev Discord, also listed in the blog.

Microsoft says its public documentations for Xbox publishing will be updated in perpetuity, to ensure that everyone has the most current rulesets. The most recent updates includes onboarding info, wishlisting details, pre-orders and release configuration guidance, Xbox Insider Program and Xbox Game Preview systems, and new test services.

Microsoft also recently detailed some of its October GDK updates for Xbox publishing, showcasing improvements to Xbox keyboard APIs and other features to bring Xbox console and Xbox PC game dev closer together. Microsoft is pursuing Xbox Play Anywhere as a means to help bridge the gap between Xbox Series X|S console games and Xbox PC users, although the next-gen Xbox is expected to be more PC-like than ever, sporting full Windows.

In a universe where Microsoft's gaming efforts are aligning more closely with Steam than a traditional gaming platform, Microsoft can't afford for game publishing to be as closed and laborious as it was in the past.

I recently spoke to ID@Xbox lead Chris Charla about the publishing situation on Xbox. The full interview is coming soon, but Charla noted to me that this first step is part of a bigger journey to enhance the onboarding process for getting games published on the Xbox console and Xbox PC ecosystems. Microsoft has heard feedback loud and clear from independent developers on how Xbox and other platforms often make it needlessly tough to get their games out there.

Microsoft is exploring a range of investments to not only make the process easier technologically, but also philosophically, too. Discoverability should also get a boost down the line, and Microsoft ecosystem game developers also enjoy a better cut of the revenue on the Xbox PC store, upwards of 88% instead of the old-school industry standard of 70%.




Turning Around GIF by HBO Max
Jez: be

My old gent Topher:

sGJTwKB.gif
 
Did he add Steam to the title just to be in the algorithm when people search for the Steam Box?
You know it lol

It's a good move, but......a bit late, don't you think?
Microsoft's biggest problem over the last 10 years is that they have been reactionary. And always late in doing so.

This is something they should have done last year when Blingame called them out for how much of a hassle it was just getting to talk to someone with publication questions.


Could have been an easy PR win at the time. Instead they announce this today. To be fair, this is months worth of work, but why even put it out right now?
 
Good move. Especially if they want their store to compete with steam next gen. The fewer reasons they give players to switch stores, the better chances of keeping them within the ecosystem
 
I guess so. I wonder what prevented them from doing this before now though.
It's assumed that they've now decided to build their ecosystem around Windows and bring the Xbox console and Xbox PC businesses closer together, and that requires taking these steps if they want any chance of success with this new strategy.

The real question, then, is why they didn't take this step of bringing Xbox and Windows closer together sooner, given that they've spent decades fighting on two fronts and complicating both battles.
 
Something that also stands out from this.

If the Xbox PC store is still offering devs up to 88% cuts from games, it means MS earns less from royalties on 3rd party games.

Couple this with drop in Gamepass subscribers and I feel this may impact pricing. I can imagine hardware profit margins of up to $300 baked into every console, tbh.
 
2.) Make it clear to developers, they get a 12% reduced store cut if their game is Play Anywhere.
That is ridiculous. That is nowhere near an incentive that is better than customers double-dipping.

The problem is that Xbox game sales is dropping due to less hardware in the wild. That means selling on Xbox, no matter how big a cut, would not compensate for the lost sales of skipping selling a PC version of the same game. This could have made sense if Xbox had half the console gaming market, but NOW? Your 12% reduction is peanuts.
 
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MS needs to do two things:

1.) Add it to the publisher contracts for new games, that any GDKX created Console SKU can run on any Xbox branded devices. So both Xbox PC or Xbox Console running Magnus should be able to run the same games, same license. Just like how it works with xCloud.

2.) Make it clear to developers, they get a 12% reduced store cut if their game is Play Anywhere.

3.) Leverage Gamepass Day 1 deals and ID@Xbox to incentivize devs to create Play Anywhere, Cloud Enabled, Handheld Optimized games, pay little bit extra if native ARM64 support included.

Sony needs to do same with creating their own complete ecosystem across PC, Console, Cloud, Handheld.

What leverage do you think Microsoft has to strong arm developers and publishers to agreed to the bolded? They don't because if they did they would have done so anywhere. The smaller their marketshare gets the less leverage the have.

As you pointed out with your third point Xbox are going to have to make it worth developers/publisher while to engage in these programmes i.e $$$. So far the 18% cut and/or Gamepass/Play Anywhere bag hasn't been enough.
 
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