Stupid question but what's the deal with Suicide Squad?.
As far as I know the comics aren't really that popular (just checked the recent best seller from DC and I don't see a single suicide squad comic) and before the movie they weren't known by casual audiences. But they have been pushing this franchise a lot harder than other better known and liked DC properties.
You have Suicide Squad the Movie, Suicide Squad the upcoming James Gunn Movie, Suicide Squad the AAA next gen videogame, Suicide Squad the HBO Max show, etc.