Shadowlink said:
			
		
	
	
		
		
			Woah! I remember this shit! Did they actually give people the money or was it all planned? I heard that they rerecorded the winner's call before Raw which is why I'm wondering.
		
		
	 
There was a story in an old Observer about it...lemme dig it up.  Anyone remember the approximate date of McMahon's Millions?
FOUND IT:
Even to Vince McMahon, $1 million is a lot of money, particularly if you are giving it away every week. But hes rich enough that he can afford it. It seemed a high price to pay to try and jump-start ratings, and no doubt seemed higher when the ratings came in. The 6/9 Raw show, the first week McMahon gave away $1 million, drew a 3.03 rating and 4.59 million viewers.
It appeared McMahon had decided with the economy in the state it is, that being a one-man lottery was a key in trying to up the profile of a product that is not hurting except the prime numbers they internally look at and determine the mood of the company, the ratings, continue to slide. With no advertising beforehand, money being given away was also brought to house shows, with fans being picked out of the stands at the house shows in Redding and Stockton, CA, to be guest timekeepers and guest seconds, mostly picking out children and then giving them $200 each for their efforts. Thats a nice gesture. I dont know that it encourages repeat ticket selling business when wrestling only comes to cities of that size every few years, but it makes for a cool moment at the shows.
On Raw, McMahon gave away $1 million total to eight different people, in making phone calls during the live show in Oakland, all of whom were watching the show and correctly answered WWE Universe as the password. The live crowd got up for it, reacting like they were at a game show, and not booing like some had feared they would due to long breaks in the wrestling event they had presumably originally paid to see. There didnt appear to be any complaints after the show from those watching it live. The reaction we received afterwards was negative to the idea, because it wasnt going to be a hit among hardcore wrestling fans. The idea sounded desperate in concept but in application, I was ambivalent about it. I thought, wrongly, it would slightly help ratings in week one, but mean little or nothing by the second or third week, but thought any increase would be artificial and not worth that kind of money.
There is a lot of fear of what will happen next and what McMahons reaction will be. Many considered the giveaway to be a bad sign, because it came off as so desperate at a time when they dont need to be. When it didnt work, the question is what desperate measures will be next. The expectation is numerous changes will be made, many at once, all abrupt, which in wrestling is also something WCW used to do without success.
The negative in my mind is that even if it did increase ratings over the 3.12 average of the prior four weeks, I also thought that it being the priority of the show would mean that the wrestlers and wrestling angles, which the show needs to get over, became secondary and that was my major qualm watching it. Reports from those who attended live werent negative on it, like they often are for intrusions like the live Diva Search segments most summers (which is why they went with it as short taped segments last year). The only negative feedback we got from Oakland were the people who saw the early TV commercials and thought they were going to be getting a second taping after the live show.
WWE planned to fly all eight winners to New York to do media with them, including a planned appearance on The Today Show (this hadnt been announced at press time but it was being worked out) and attending a press conference. I suspect they were looking at praising the success of the contest by noting the number of people signing up, but everyone knew the goal was to jump the rating and its going to be difficult for anyone to label week one as anything but a failure.
There were clumsy moments on the live show, including McMahon evidently having trouble dialing the correct number. But every caller was watching Raw and all knew the password. They were lucky as the first caller was from 29 Palms, CA, and the odds on the West Coast is that people wouldnt be seeing the show live because it airs on a three-hour tape delay unless you get a satellite feed. WWE did post the code on its web site for that purpose, but on Raw, none of this was addressed and the West Coast includes a sizeable percentage of the countrys population. An idea reader one of our readers, Chuck Langermann, came up with is that instead of having a code at the beginning of the show, they should change the code several times during the show. He noted that he got the code and then switched to watching a baseball game. If it was made clear the code would be changing regularly throughout the show, it would make sure that people dont watch for five minutes. Then again, it really doesnt matter because this didnt bring in new viewers.
There was a great deal of hype leading to this show, and a gimmick like this is more likely to mean something in week one and tail off as opposed to catch steam weeks down the line. They are committed to doing it next week in Salt Lake City. For whatever its worth, there were those internally who before the rating came out tabbed the week two rating as the key ones because it would take a week for the word to get around. But now the question becomes how many weeks does Vince continue this. There is probably no point in continuing after next week.
The 6/23 show is a three-hour draft special, which traditionally does a well above average rating. But there is a question of this WWE audience as being a patterned audience because recent three-hour specials have seen, no matter how much its hyped, a large percentage of the usual audience forget about the time change. With the product from a TV standpoint flat, I dont know that the draft in the summer as opposed to the spring is going to do a major increase.
If there is any solace, its that the Male 18-49 target number of a 3.01 rating was up 5% even though the rating itself dropped. Thats slightly up from what the show has been doing, and for all the talk of the success of the Elite XC show on CBS, this was a better number in that demo than a show that came in with far more mainstream hype.
McMahon, who has stressed this is coming from his own money, so as not to raise the potential ire of shareholders, who no doubt would be greatly second guessing the idea now.
It was a standard wrestling show, built around trying to promote HHH vs. John Cena as a major match as the Night of Champions main event. The key part of the show was the Highlight Reel segment where Chris Jericho made his long teased turn on Shawn Michaels, presumably setting up an IC title match in a very good angle, complete with Jericho throwing Michaels into the obscenely expensive Jeritron 2000, and it breaking, which for the older fans seemed to be to bring back memories of older fans to the famous angle where Michaels sent Marty Jannetty threw a window in his original heel turn. But when it was over, they all came across as secondary.
To me, the companys ratings issues are a combination of things. First off, most TV show are down year-to-year due to different entertainment options. NBA ratings are up, and there has been competition with NBA games, but I really dont believe youre going to see WWE ratings change all that much when the playoffs are over. Essentially, they are paying for all those years where they took developmental for granted.
When developmental was stronger and more of a priority, you could bring in guys like Cena, Orton and Batista and even Kennedy, who has been on the main roster a couple of years now. There are no new headliners, and the even- Steven booking of mid-carders makes it exceedingly difficult for people to break out of the pack. The last guy to break out was Jeff Hardy, who is hardly new.
I think so much of the rebounding of arena business was kids coming to see Cena, and he feels less special now that hes no longer the point man in the singles title picture. I wasnt negative on HHH winning the title, since Cena was on top for so long and HHH hadnt been champion for years. In this day and age, who is the champion isnt nearly as important to business as in the past. But unless they have a hot new challenger, an HHH title reign seems flat. And there are no standouts in developmental like there were years ago when they were loaded with prospects.
Its becoming more and more clear that the Florida Championship Wrestling concept is filled with problems. They are doing either one or two shows per week, with the regular Tuesday night stop at the Bourbon Street Night Club in New Port Richey. There is a lot of talk that this has become the new Deep South. They still havent fixed up the gym to where they can shoot television so guys have gotten no live-to-tape TV experience since OVW was dropped, and most of the Florida crew was either never in OVW, or left OVW long before they pulled out. If nothing else, they shouldnt have dropped OVW until they had their ducks in a row here. So theyve got something like 70 wrestlers, and with having to get so many in the ring on the few shows they have, wrestlers are getting limited ring time. The upside of Florida is so many of the wrestlers, both past and present, live there and can help teach.
If Vince earmarked the $2 million hes for sure giving away, or lets say $5 million for five weeks had this been a success, lets say, he could have with the same money, recruited 25-50 genuine blue-chip athletes and trained them. No, not all will make it, but even if three to five do, youve got your new stars. When developmental and recruiting was a higher priority, thats where Cena, Batista, Brock Lesnar, Shelton Benjamin, Orton all came from. Cena, Batista, Lesnar and Orton all became stars because they were hand-picked, and all survived the occasional rough spot. I used to constantly hear how Ken Doane was better at the same stage as Orton, and granted, he had personality issues that may have killed him, but look at the difference between how the two ended up and the difference was simply one was picked and the other wasnt. For the most part, the ones who make it werent brought in, given Even-Steven booking, not put in the spotlight and told to get over on their own. Right now they are largely relying on guys from the indies, who are taught a different style and almost all dont have the size and look, or sons of top level wrestlers.
They should have developmental programs probably in Ontario, Los Angeles and Tampa, rotate the talent so they learn more than one system and have experience at working in front of different types of fans before being put on the roster. Perhaps they should have put OVW as more of a priority because OVW at least had weekly television in place that wasnt that expensive, and ran a regular schedule of shows, even if they didnt draw much. Its not like FCW today, where the rep is that with such few shows, the guys train and then go out and drink, and then you get the DUIs giving the company a black eye in the market.
WWE not wanting ownership of the territory, only the tapes, means that the local owners arent going to be quick to book the five shows per week necessary for a crew of 30 to get regular work (and for a crew of 70, its hopeless in one territory). Going from bar shows to Raw is something very few will be able to pull off successfully. Plus, unless they introduce new talent over weeks with video preview packages to build anticipation, fans are going to see the newcomers as bathroom breaks. To me one of the biggest problems is the inability to bring new people in as stars, because the company is carried by those at the top. For international, where they see the product infrequently, the top names are American superstars who dont get stale.
For domestic, they run cities so infrequently they can draw just as WWE coming to town. But for ratings, you need to constantly introduce new stars to the top of the mix. Introducing new people as interchangeable prelim guys means nothing, because fans have been conditioned only to care about the stars. And they only consider people as stars when they, after being teased with stop-and-starts, are convinced the company isnt going to pull the rug out from under someone getting his first push.
and
Vince McMahon wasnt killed this year, but instead the Raw set collapsed on him and they did an attempted murder angle to end the 2008 draft show on 6/23 in San Antonio.
They made sure to go off the air noting he was breathing, but indicating his legs couldnt move as parts of the stage collapsed, although it was clear nothing actually landed on him. It was, besides a new cliffhanger to attempt to build ratings, the end of the McMahons Millions angle after three weeks. Even though giving away the money didnt move the ratings to the level they liked, using the lure of a $500,000 payoff at the end of the show to both finish the idea and use it to, at least in theory, get the maximum number of eyes watching the companys next big angle at least made business sense. The fact that the payoff structure was changed the day before the show to building the $500,000 payoff instead of doing 12 smaller payoffs indicates the final decision to end it was only made a few days before the show, even though the plan of how to end it was said to be worked on ever since the ratings came back badly for the first week.
The idea was this angle is designed to shake up the business and improve ratings and web site hits like the McMahon death angle did last year. But it overshadowed the draft, which with major moves like Batista, HHH, Jeff Hardy, Jim Ross and Rey Mysterio, should have been left to stand on their own.
It was one year to the week of last years angle being scrapped due to Chris Benoit, on a three-hour special designed to be McMahons mock funeral. There was almost a weird apropos of that anniversary. One year ago, management swerved the wrestlers by not letting them know that Benoit had almost surely murdered his wife and son, and then doing the show, once again management kept everyone in the dark regarding the draft.
Presumably the angle will build to the payoff of Who tried to kill Mr. McMahon, the play-off of the 80s Who shot J.R. (and because, no doubt, J.R. will likely be discussed as a payoff)