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'King of Beers,' Fizzling in U.S.

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codhand

Member
Budweiser setting their sights on global domination, in light of a domestically failing recipe

Bud has seen consumption fall for 24 straight years in the U.S., as consumers first flocked to low-calorie beers and then to hyper-local "craft" brews, the opposite of a mass-branded Budweiser.

Bud has a powerful parent in AB InBev. The company was formed from the 2004 merger of Belgium's Interbrew and Brazil's AmBev, and in 2008, InBev acquired the St. Louis brewer in a $52 billion hostile takeover that roughly doubled the size of the company. Overnight, Anheuser-Busch became AB InBev, a cosmopolitan company based in Leuven, Belgium, but run by a mostly Brazilian group of executives in Manhattan. There, the mission has been clear: get the world to drink more American beer.


CLaD8jm.jpg


http://finance.yahoo.com/news/king-beers-fizzling-u-sets-030200556.html


i'm okay with their mission statement, just think they got the wrong beer to back it.
 

BFIB

Member
St. Louis before the merger: Bud in every bar.

St. Louis after the merger: Craft beer in every bar.
 

JCX

Member
Noticed a lot more of my friends ordering local beers, ciders, or other craft beers over Bud lite. Probably has more to do with us being out of college now, though.
 
D

Deleted member 8095

Unconfirmed Member
If you can afford a 6 pack of Bud you can probably afford the extra dollar to get a 6 pack of something good.
 
For the same price you can get a 12 pack of a 10% Double IPA and get drunk off your ass by the 5th one.
Yeah but I'm usually chilling with friends so we're all getting drunk off the same shit. Two of us will bring out a 30 rack and party with that all night.
 

Amory

Member
Budweiser isn't a terrible beer. I mean I prefer craft beers but sometimes im in the mood for something cold and boring.

It's an "I just finished a ton of yardwork" or "I'm playing golf" beer.

Beats bud light for sure
 

Sober

Member
Beer snobs..ENGAGE

TsingTso? So the Chinese love their shitty adjunct lagers just like Americans do?
I am far from a big drinker or a beer snob but yeah mass produced beer all taste the same to me, or are close enough that the difference is so tiny. Plus they pretty much cost the same, so there's really just what label you want.

I even tried TsingTao the other day, nothing really special about it. You have to go up a dollar or so to get anything decent.
 
Bud, Coors, PBR, Rolling Rock, Yuengling...those are the cheap beers that I use to stretch my stock out. Nothing wrong with any of those.

LOL @ companies buying Busch to get the world to drink more of it, though. The rest of the world has actual good beer to drink cheaply...
 

ToxicAdam

Member
I think it just speaks more to how much Budweiser kicked ass in advertising in the mid-80's through the early 90's. They owned the television/radio and had multiple memorable ad campaigns that people enjoyed. It wasn't a triumph of taste, but a triumph of marketing.

With the dilution of the mass-media (making marketing less effective) and the proliferation of various alcoholic products people can find on the shelf, it's no surprise at the results.
 

jmdajr

Member
I think it just speaks more to how much Budweiser kicked ass in advertising in the mid-80's through the early 90's. They owned the television/radio and had multiple memorable ad campaigns that people enjoyed. It wasn't a triumph of taste, but a triumph of marketing.

With the dilution of the mass-media (making marketing less effective) and the proliferation of various alcoholic products people can find on the shelf, it's no surprise at the results.

The dog was cool

SpudsMcKenzie1.jpg
 
I would say as far as in the US Budweiser is probably top dog even though they were bought out by Imbev. I live in St. Louis where the brewery is, and I hate Bud personally. The only thing its good for is beer bonging and keg stands.
 
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