Budweiser setting their sights on global domination, in light of a domestically failing recipe
http://finance.yahoo.com/news/king-beers-fizzling-u-sets-030200556.html
i'm okay with their mission statement, just think they got the wrong beer to back it.
Bud has seen consumption fall for 24 straight years in the U.S., as consumers first flocked to low-calorie beers and then to hyper-local "craft" brews, the opposite of a mass-branded Budweiser.
Bud has a powerful parent in AB InBev. The company was formed from the 2004 merger of Belgium's Interbrew and Brazil's AmBev, and in 2008, InBev acquired the St. Louis brewer in a $52 billion hostile takeover that roughly doubled the size of the company. Overnight, Anheuser-Busch became AB InBev, a cosmopolitan company based in Leuven, Belgium, but run by a mostly Brazilian group of executives in Manhattan. There, the mission has been clear: get the world to drink more American beer.
![CLaD8jm.jpg](http://i.imgur.com/CLaD8jm.jpg)
http://finance.yahoo.com/news/king-beers-fizzling-u-sets-030200556.html
i'm okay with their mission statement, just think they got the wrong beer to back it.