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[DonkeyPunchJr]

King of Meat studio was reportedly expecting 100,000 concurrent players, but it peaked at 320 on Steam—and that was during a free weekend

Glowmade is now reportedly making layoffs.

www.pcgamer.com

An Insider Gaming report says Glowmade Games will lay off employees in January 2026 after its debut game, the Amazon-published King of Meat, flopped badly. While the number of employees being put out of work isn't known, sources told the site that the process began earlier this month with discussions about voluntary redundancies that would impact about a dozen people.


Word of the layoffs, confirmed by multiple Glowmade employees on LinkedIn, comes just a couple months after the release of King of Meat, a "co-op party platformer" for up to four players. It's yet another ugly outcome for a game studio, but what makes this case particularly interesting is that the report claims "leadership"—whether that's at Glowmade or Amazon isn't specified—was expecting a concurrent player count for King of Meat of at least 100,000.


The actual number? On Steam, it peaked at just 320, according to SteamDB, a number it only managed to achieve thanks to a free weekend. The player count quickly tailed off after that to double-digits, and at this moment sits at just 12, enough to populate three matches.

A lot of money and effort was poured into marketing King of Meat, including an announcement trailerat the Geoff Keighley-hosted Opening Night Live show at Gamescom 2024—that couldn't have been cheap—and an entire Mr. Beast special, complete with $250,000 prize.

Honestly never even heard of this game before but apparently Amazon had high hopes for it. Not even Mr. Beast could sell it.

It's currently at 9 players on Steam

 

[jmiller180]

Maybe start with not naming your game "King of Meat"

 

[Cert.in.Death]

Sounds like a Google query that your firewall or router parental controls would filter or prevent. Just saying.

 

[IFireflyl]

Wait, this isn't a porn game?

 

[Magic Carpet]

Maybe start with not naming your game "King of Meat"

I thought "Super Meat Boy" was popular.

 

[SpokkX]

It is good that stuff like this at least fails...

bad that someone thought it would not..

 

[Kacho]

an announcement trailer at the Geoff Keighley-hosted Opening Night Live show at Gamescom 2024

and an entire Mr. Beast special, complete with $250,000 prize.

Looks like one of those games that get announced at the TGAs and NeoGAF is full-on shitposting cuz it's a relentless assault of indistinguishable slop.

 

[ShaiKhulud1989]

One way to beat the meat I guess

 

[jmiller180]

I thought "Super Meat Boy" was popular.

 

[LectureMaster]

King of Meat studio was reportedly expecting 100,000 concurrent players, but it peaked at 320 on Steam—and that was during a free weekend

Glowmade is now reportedly making layoffs.

www.pcgamer.com

Honestly never even heard of this game before but apparently Amazon had high hopes for it. Not even Mr. Beast could sell it.

It's currently at 9 players on Steam

King of meat....

Game play like this?

 

[ChorizoPicozo]

Concorded

 

[Sticks]

 

[DonkeyPunchJr]

Concorded

Not even 0.5 Concords, what a disaster.

 

[Shubh_C63]

We literally are on a enthusiast gaming forum and still hearing this game's name for the first time. The name is ultra terrible.

 

[Flabagast]

Good,

This type of slop needs to die

 

[Deerock71]

If only they could've achieved 420.

 

[LectureMaster]

Don't you guys find it actually quite impressive that..

The game has more reviews than its peak CCU?

 

[DonkeyPunchJr]

Wait, this isn't a porn game?

My first thought is that it was some carnivore diet YouTuber or something.

 

[TerribleAtThisGame]

How can they all continue to be this absolutely fucking clueless when half of even GAF can predict these Steam numbers with like 80% accuracy lol

 

[EN250]

Going by that image alone, it looks like a run of the mile google app store shovelware game, the name makes everything even worse

 

[poppabk]

How can they all continue to be this absolutely fucking clueless when half of even GAF can predict these Steam numbers with like 80% accuracy lol

I couldn't have predicted this number because I literally did not know this game existed until this thread.

 

[Danny Dudekisser]

This is possibly the crowning example of "Amazon doesn't understand games and never will." I thought I'd seen the worst it could get years ago, but they keep digging deeper. Honestly? I'm almost impressed.

 

[TerribleAtThisGame]

I couldn't have predicted this number because I literally did not know this game existed until this thread.

True!

 

[Gaiff]

King of meat....

Game play like this?

 

[lughnasadh123]

You're fucked when neither gamers or Porn Hub have any idea who you are with a name like that.

 

[nikos]

It's a shame because the game actually looks like it could be fun.

 

[MiguelItUp]

A game void of passion just trying to get on the "party game" train. I remember it looking like a poor man's Fall Guys, with players competing across obstacle courses. Didn't scream anything new whatsoever. I can't believe how much money was put into this.

 

[Men_in_Boxes]

 

[Loomy]

Maybe start with not naming your game "King of Meat"

Trying to cash in on Super Meat Boy.

 

[Arsic]

The real king of meat.

 

[DonkeyPunchJr]

Looks like one of those games that get announced at the TGAs and NeoGAF is full-on shitposting cuz it's a relentless assault of indistinguishable slop.

Yup, looks like some cynical zoomer bait. Like a bunch of clueless older dudes thought they could manufacture a success by throwing in a bunch of "popular with the kids" crap and getting Mr. Beast to hype it up.

 

[Branded]

Yeah played some of this with friends and while it has a lot of charm it is also far to steep of an asking price, something like this should be free honestly - especially with all the unlocks they already have in place.

Also they added a ton of gay pride bullshit in the game recently... So a game aimed a kids has you equip trans pride nonsense on your character. Fuck 'em.

 

[StereoVsn]

Who the hell names their party co-op game "King of Meat" unless it some anime wifu-bait or whatnot.

Also, their first pic reminds me of F2P shovelware shit on Apple/Google mobile store. And it's even a paid game with MTX.

WTF were the execs thinking there? Who in their right mind would shoot for 100k concurrent on Steam using this garbage?

 

[Astray]

Honestly never even heard of this game before but apparently Amazon had high hopes for it. Not even Mr. Beast could sell it.

Amazon makes Microsoft look like a gaming Aristotle.

Incredible amount of incompetence mixed with generational levels of hubris.

 

[Holammer]

That's what they get for trying to subvert Steam for years. karma kicking them in the balls.

There's plenty of lottery ticket games on Steam where they do minimal effort and hope it takes off Fortnite style and they can milk it.
Popucom had a respectable 20k concurrent on launch day, is highly rated and it's fk'n dead six months later.

 

[Skifi28]

Can't beat the meat if I don't know about it.

 

[Spukc]

LOOOOOL
O
O
O
O
O
L

 

[Karim]

King of Meat studio was reportedly expecting 100,000 concurrent players, but it peaked at 320 on Steam—and that was during a free weekend

Glowmade is now reportedly making layoffs.

www.pcgamer.com

Honestly never even heard of this game before but apparently Amazon had high hopes for it. Not even Mr. Beast could sell it.

It's currently at 9 players on Steam

 

[Astray]

That's what they get for trying to subvert Steam for years. karma kicking them in the balls.

We heard that Amazon exec talking about it, but genuinely no one even saw whatever they were doing.

Their efforts were either completely directed into the shadow realm or they made 0 effort.

 

[Sgt.Asher]

A fall guys clone with a stupid name, what could go wrong. Oh I remember seeing ads for this now, holy fuck what was their marketing budget for this slop?

 

[Dr. Samuel Hayden]

>Amazon

Deserved

 

[ElRenoRaven]

Like others have said I never heard of this game till the thread. That tells you how bad their marketing really was. I don't know a damn thing about it other than what I've seen here. That's sad. Their marketing people should be fired.