That's interesting. I guess I need to adjust my conception, because when I hear "influencer," I think of someone with a lot of followers and a reasonably good reputation, and who is therefore given gifts or privileges by companies (e.g., free games, invites to hands-on previews, etc.), because those companies hope for positive impressions. Someone like Yong Yea or Laymen Gaming, for instance. You might wonder if their impressions could be skewed by the gifts and privileges, but they aren't being literally paid by the companies to say good things. They aren't contractual employees of the companies.
So when I think of "influencer," I do not think of someone who is specifically hired by a company to market their products. That's just a hired spokesperson, a marketer, a shill.
I was not aware that "influencers" sometimes fall into the "hired spokesperson" category.
It would be better if we could determine who is a paid employee/spokesperson and who is not. Is there any way of knowing? Sounds like this info is hidden or at least channels are not upfront about it.