on top of that, aside from deadpool, this is essentially the only other marvel movie that isn't afraid to NOT be family friendly.
I actually really like the MCU films, and you are correct in that they are consistently better per movie than what Fox has made, to date.
However for the most part they are so kid-friendly i feel like mickey mouse could make a cameo appearance and break out in a musical with the other heroes jumping in, and it would still fit in with the flow of the universe. the lack of any real, foreboding threat is the biggest issue i have with their MCU films in general, aside from the winter soldier of course; no surprise as the Russo brothers are brilliant.