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Embracer Group Acquires IP Rights To ‘Lord Of The Rings’ And ‘The Hobbit’
The deal means Embracer Group will own all rights relating to 'The Lord of the Rings' and 'Hobbit' franchises.
deadline.com
Swedish video game company Embracer Group has acquired Middle-earth Enterprises, a division of The Saul Zaentz Company, which owns the intellectual property catalogue and worldwide rights to The Lord of the Rings trilogy and The Hobbit by J.R.R. Tolkien.
The financial terms of the acquisition were not disclosed. But the deal means Embracer Group will pick up the motion picture, video game, board game, merchandising, theme parks and stage production rights relating to The Lord of the Rings and Hobbit franchises as well as matching rights in other Middle-earth-related literary works authorized by the Tolkien Estate and HarperCollins, which have yet to be explored.
“I am truly excited to have The Lord of the Rings and The Hobbit, one of the world’s most epic fantasy franchises join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO Embracer Group. “I am thrilled to see what lies in the future for this IP with Freemode and Asmodee as a start within the group. Going forward, we also look forward to collaborating with both existing and new external licensees of our increasingly stronger IP portfolio.”
I saw Randy Pitchford was excited to do something with the rights, and Gearbox is Embracer group. I asked him to please not do anything.