McDonald's wants to get the word out that sandwiches in its new Signature Crafted Recipes line-up are so packed with toppings that you'll need a special utensil to deal with it the Frork.
The burger giant is touting its Frork, basically a fork with French fries as the prongs, in a mock infomercial featuring pitchman Anthony Sullivan.
"Will the Frork change your life? Probably not," Sullivan says in the video. "Will the Frork improve your Signature Crafted Recipes eating experience? I mean, sure... maybe."
McDonald's said the "superfluous" utensil is designed to help customers scoop up every last bit of the company's new premium burgers and chicken sandwiches.