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[Phoenix]

NEW YORK (CNN/Money) - McDonald's may be ordering up a designer makeover for all of its hamburger helpers, a news report said Tuesday.

According to industry publication AdAge.com, the world's largest fast-food company is interested in recruiting fashion moguls Russell Simmons, P. Diddy and Tommy Hilfiger, among others, to transform employees' mundane uniforms into hip street wear.

"We're looking at how do we make our uniforms more appealing, more desirable," Bill Lamar, chief marketing officer for McDonald's (Research) USA, was quoted in the report as saying.

Lamar told the publication that the talks were "purely exploratory," although the report added that a massive and costly overhaul is in the works.

As the world's largest employer of high school and college students, the fashion makeover for the roughly 30,000 McDonald's employees affected could cost up to $80 million, the report said.

The idea is to turn employees into walking brand billboards as they circulate among their peers, the report said.

Other places the fast food chain is looking at: the retail chains American Eagle Outfitters and Abercrombie & Fitch, as well as fashion brands American Apparel, Fubu and Rocawear, the report said.

Bill Whitman, a spokesman for McDonald's, told CNN/Money that the company has held "informal" discussions with a brand imaging consultant on a potential uniform makeover for McDonald's staff.

"The discussion is on how to enhance the uniform to better reflect the essence of our advertising and marketing efforts and to create uniforms that are more contemporary and in line with the spirit of our 'forever young, forever fun' campaign," Whitman said.

But he added that McDonald's has not had any talks with the clothing designers or retail chains mentioned in the AdAge report.

Source

 

[human5892]

The idea is to turn employees into walking brand billboards as they circulate among their peers, the report said.

Wait, so they're expecting the employees to wear their new hip McDonald's uniforms out in public?

El oh el.

 

[Agent Dormer]

"According to industry publication AdAge.com, the world's largest fast-food company is interested in recruiting fashion moguls Russell Simmons, P. Diddy and Tommy Hilfiger, among others, to transform employees' mundane uniforms into hip street wear."

:lol :lol

Now they'll feel good about working at McD's!

 

[LakeEarth]

Tim Horton's did the same thing. Even had a commercial with some guy flirting with some girl on the bus, and when he gets off the bus it shows he's wearing his new uniform :lol

 

[cubanb]

I cant wait to see the old retired workers at the counters in hip new street gear :lol
IM LOVING IT!

 

[Shig]

I can't wait to find a piece of a baggy FUBU shirt that got too close to the deep fryer in my food.

 

[Xenon]

I hope they don't look so cool people start getting jumped for their uniforms, working at Mcdonalds is bad enough. :lol

 

[Tarazet]

This news gets

 

[Ninja Scooter]

:lol its like that WacArnolds sketch came true.

 

[Tritroid]

I don't eat at McDonald's, but I'd start going there just to laugh at the workers if this gets implemented. :lol

 

[Drinky Crow]

hint: red and yellow do not an eye-pleasing combination make. McDonald's corporate colors look like a condiment explosion.

 

[Leatherface]

lol. This should be interesting.

 

[Cauliflower of Love]

Come on metrosexual gear!

I wonder how region specific this would be?

 

[SickBoy]

hint: red and yellow do not an eye-pleasing combination make. McDonald's corporate colors look like a condiment explosion.

Condiment explosion is the new black.

 

[Agent Icebeezy]

this is crazy

 

[Mupepe]

Oh my god, why are you guys being so negative??? Finally a company is trying to uplift their minimum wage employees by turning them into "walking billboards" and put some meaning into their life so they forget they're working for dogshit. And all you guys can do is nay say. Well when they're spouting their Mustard Green Fubu shirts, you'll be singing a different tune. Oh yes sir.
</Crack Smoking>

P.S. Metrosexual is a fairly loose term when you're referring to McDonalds employees.
*Zing* But seriously, my McDonalds is lacking in any hotness. =( But the girl in my avatar actually works at a McDonalds. Haha

 

[temp]

But the girl in my avatar actually works at a McDonalds. Haha

You have an avatar?


http://imageshack.us/

 

[pnjtony]

Maybe instead of spending the cash and hiring big names and getting new uniforms they could get raises then they'v be telling people how great McDs is.

 

[NotMSRP]

Not only am I being paid next to nothing but I help advertise for big corporations and put big fat dollars into THEIR pockets where it belongs! Wearing retarded street hip gear and working at McD have helped my self-esteem!

 

[Hitman]

hint: red and yellow do not an eye-pleasing combination make. McDonald's corporate colors look like a condiment explosion.

Red and yellow works!

 

[Diablos]

That's ridiculous.

 

[Limedust]

All these replies and not a single photoshop! Come on, people!

(I'd have something posted already if I wasn't so busy being productive at work)

 

[MrAngryFace]

hah