Support NeoGAF

[themadcowtipper]

LOS ANGELES — McDonald's Corp. (MCD) will begin selling skateboards and bikes bearing the fast-food company's brand in a new effort to get kids to burn off burgers and fries with exercise.

The McKids (search) branded outdoor play equipment will be rolled out internationally later this year and in 2006. A few McKids items are already sold at retailers like Amazon.com Inc. (AMZN) and Target Corp..

McDonald's Global Chief Marketing Officer Larry Light said in a statement earlier this week that the skateboards and bikes will be a great value and are "designed to help make fitness fun."

McDonald's, the world's largest restaurant chain, is making an aggressive push to deflect criticism of its food as unhealthy and fattening.

The company has already revamped its children's Happy Meal (search) offerings by allowing parents to choose milk instead of soft drinks or apple slices with caramel dip instead of fries.

In recent months, the chain has promoted physical activity with the tag line "It's what I eat and what I do. I'm lovin' it" in much of its marketing. Just last week, McDonald's even said it was making over its famous clown, Ronald McDonald (search), to make him more athletic
http://www.foxnews.com/story/0,2933,159799,00.html

Mcdonalds is taking over the world.....

 

[distantmantra]

Didn't Sears sell McKids items such as these in the 1980s?

 

[themadcowtipper]

Didn't Sears sell McKids items such as these in the 1980s?

I wonder if we will see the long awaited sequel, to McKids

 

[Ferrio]

McDonald's Corp. (MCD) will begin selling skateboards and bikes bearing the fast-food company's brand in a new effort to get kids to burn off burgers and fries with exercise.

Ya, I'm sure that's the reason. And what fucking kid would want a skateboard with the Mc Donald's logo on it... ya really cool kid.

 

[Agent Dormer]

Can you supersize your McKid Bike for the fatass kids who packed on the pounds eating nothing but fastfood?

 

[goodcow]

Why is her hand reaching for Ronald's crotch?

 

[dem]

I used to have a purple grimace bike with a banana seat...

 

[Almighty_Chocobo]

McDonald's, the world's largest restaurant chain, is making an aggressive push to deflect criticism of its food as unhealthy and fattening.

Instead of actually working on making their food *LESS* unhealthy and fattening...
i r smahrt

 

[teh_pwn]

I like how they're trying to push this be more active bullshit. If you eat their food, you'll be eating like 3000-4000 calories a day. Then if you manage to do 2000 calories worth of cardio, you'll still feel like shit because their food is so damn bad for you.

Feeding kids mcdonalds is fucking terrible. It'll handicap their body and mind for a lifetime. Many things in early development is irreversible.

 

[xsarien]

Parents could just skip the middle man entirely and not take their kids to McDonald's in the first place.