Microsoft Mulls Xbox License
Firm will attempt to paint rivals into a single-vendor Apple-style corner, while spreading its Xbox software far and wide.
June 30, 2005
In a move that could dramatically alter the rules of the game business, Microsoft is contemplating licensing its Xbox software Windows-style and trapping its rival Sony in an Apple-like single-vendor warp zone.
Microsoft Japan spokesperson Kazushi Okabe confirmed a report in Thursdays edition of the Japanese business daily, Nihon Keizai Shimbun, that the Redmond software giant is seriously considering the idea.
The company offered no further details but the move could release Microsofts Xbox software from the confines of its console and make it available on alternate platforms such as television sets or specially designed handsets.
Enterprising licensees could even probably find headroom on a PC to run the Xbox software.
Its unclear, however, whether Microsoft will insist on a strict Xbox branding on these other products as it does with Windows, or perhaps allow each licensee to use its own brand.