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The software maker will use the Recommended section of the Start menu, which usually shows file recommendations, to suggest apps from the Microsoft Store. The app promotions can be disabled in the Settings section of Windows 11, but it appears that Microsoft will enable these by default. Microsoft is seeking feedback on the changes, so it’s possible the company could decide to ditch these ads in development builds of Windows 11 if there’s enough feedback that suggests they’re not going to be a popular addition.
Microsoft started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment in beta versions of Windows 11. Microsoft has been experimenting with ads inside Windows for more than 10 years.
Microsoft started testing ads inside the File Explorer of Windows 11 last year before disabling the experiment in beta versions of Windows 11. Microsoft has been experimenting with ads inside Windows for more than 10 years.
Microsoft starts testing ads in the Windows 11 Start menu
The first ads in the Windows 11 Start menu will look familiar.
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