While Microsoft's unveiling of two own-brand tablet PCs has surprised the supply chain in Taiwan and brought worries on PC vendors, Acer founder Stan Shih has commented that Microsoft has no real intention to sell own-brand tablet PCs and the offering is an ploy to boost adoption of Windows 8.
Microsoft hopes that marketing its own-brand tablet PCs will encourage vendors to offer Windows 8 tablet PCs and thereby help expand market demand for the product line, Shih analyzed. Once the purpose is realized, Microsoft will not offer more models, Shih said. Vendors adopting Windows 8 should interpret Microsoft's intentions positively, as they will benefit from Microsoft's marketing, Shih indicated.
Microsoft has no reason to sell hardware because such sales bring much less profit than licensing its software products, according to Shih. In addition, Microsoft will face many difficulties marketing tablet PCs on its own, including production management, distribution, and after-sales maintenance service, Shih indicated.