This is just snide.
For what it's worth, I don't care that its an option or easily avoided by changing avoiding a function of the OS to get around Microsoft peddling ads. I don't like ads being peddled to me on my OS. As I said it's just another reason for me, amongst many, not to use Windows 8. In my eyes there are far too many things like this I have to turn a blind eye to or workaround. Ubuntu does a similar thing with Amazon and its Lens search and I'm not using Ubuntu any more either. Coincidence? No, it's one of a few reasons I stopped using it.
I await an OS that doesn't allow you to install web browsers or any other software for a pure ad-free experience.