WoM is a strong form of marketing, and the more people with easy access to a product the faster that WoM will spread. Xbox GamePass users being able to try out Hi-Fi Rush and High on Life with no extra risk without a doubt helped both of those games sales out. It's not the only factor obviously, but discounting WoM as an element to their success is ludicrous. Nor is it some disrespect to say that GamePass WoM helped its success, no merit is being taken away from the game since if it wasn't so good then it wouldn't be getting such overwhelmingly positive WoM. These things go hand in hand.
People that actually love games should be happy how easy it is for more people to experience a wide variety of games without breaking the bank. I know that's the minority around these parts though, sad as that is.
Sigh... not discounting WoM.. but not going to go into that any further.
But the bolded part. That I will address.
The reason this gamepass conversation is so difficult is down to this us vs the mentality that its supporters have. But if you ready want what's best for games and gamers alike... then you have to try and kook at gamepass (or any service like it) without bias.
Ask yourself a simple question, if gamepass is to become all it can be, and thrive, what does it need to do, and what or how will that impact the industry?
So first you have to first accept, that the current industry model, is not designed for something like gamepass. As it stands, a subscriber is better off just paying for like a month of gamepass or two, and playing all the service has to offer in that time each year. But you want them to be paying monthly,or at least for a yearly sub. This is where GAAS, or more specifically, serialization comes in.
If I owned such a service, and I had a game like GOWR to release, why release it in one month when I can split the game into 3 volumes and release one volume per month? Great, at any one time, in any given month, I have volumes from at least 10 games in rotation. So GOWR will be on volume 1, FF16 could be on volume 7, HZFW on volume 6, Starfeid on volume 5...etc. This ensures that I keep people paying that monthly subscription. And also that I can pay a sizeable amount of money to the publishers or the games on rotation.
And then I have to have a ton of games, to ensure that there is always great content... so now, it's not ok to just have 10 or 15 studios... I need 30 or even 40. This is the consolidation part. The more I have on my service, the more subs there are, the easier it is to get or force third-party publishers to support my service too. That too is also a form of consolidation.
And all for a small monthly fee of $15/$20... gamers the world over have access to all the games they could want. Without breaking the bank.
This is not saying MS is evil, I even that I am evil for trying to make the best service I can make.
Now, where do you see that going from there? The greatest con one man can do to another, is to make them willingly, happily... give up their liberties and freedom. all the while convinced you are doing them a favor.