Heisenberg007
Gold Journalism
"According to SIE internal surveys, almost half of PlayStation 5 owners in the United States also own a Nintendo Switch, while less than 20% of PlayStation 5 owners in the United States also own an Xbox Series X or S."
This is really interesting data that came out of today's hearing. And this is has huge business implications in my opinion. I'm listing a few of them here:
People expect that Starfield will sell Xbox consoles. MS made it exclusive hoping that even PS5 owners may switch to Xbox or buy a secondary Xbox console to play Starfield. The data so far suggests that the percentage would be extremely low.
Only 20% are dual console owners. Out of the rest of the 80%, a large percentage would not even be interested in playing Starfield. How many more will become a dual console owner because of just 1 game? That's an interesting question.
In light of this data, will Starfield be able to change this percentage, or will the exclusivity decision backfire on Microsoft if PS5 owners don't buy a secondary Series X or S to play Starfield, which leads to lower than projected revenue for Xbox?
This is really interesting data that came out of today's hearing. And this is has huge business implications in my opinion. I'm listing a few of them here:
- Microsoft introduced Series S as a "secondary" console. But the data shows that more than 80% of PS5 owners did not buy an X or S.
- Perhaps this is also the reason why Series S did not perform as well as Microsoft (and everyone else) initially thought.
- Importantly, this data is from the US -- which is the strongest market for Xbox and where people are most likely to buy an Xbox console, even if they have a PS5.
People expect that Starfield will sell Xbox consoles. MS made it exclusive hoping that even PS5 owners may switch to Xbox or buy a secondary Xbox console to play Starfield. The data so far suggests that the percentage would be extremely low.
Only 20% are dual console owners. Out of the rest of the 80%, a large percentage would not even be interested in playing Starfield. How many more will become a dual console owner because of just 1 game? That's an interesting question.
In light of this data, will Starfield be able to change this percentage, or will the exclusivity decision backfire on Microsoft if PS5 owners don't buy a secondary Series X or S to play Starfield, which leads to lower than projected revenue for Xbox?
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