NBCUniversal To Make Movies Available For Rental On Demand Same Time As Theaters

TwoDurans

TwoDurans

"Never said I wasn't a hypocrite."
I hope more of them follow suit. I don't want to go to a theater, but there are still some movies I'm excited about. Not Trolls though.

Movies will be made available on a wide variety of on-demand services for a 48-hour rental period at a suggested retail price of $19.99 in the U.S. and the price equivalent in international markets. The announcement was made by NBCUniversal CEO Jeff Shell.
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Insiders say it isn't a blanket policy for the studio's entire 2020 calendar, and that decisions regarding other titles and the duration of the policy haven't been made yet.
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www.hollywoodreporter.com

NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately

NBCUniversal on Monday announced its new movies from the Universal Pictures stable — including the upcoming event family movie 'Trolls World Tour' — will be made available on-demand at the same time they bow in those theaters that remain open during the coronavirus pandemic.
www.hollywoodreporter.com www.hollywoodreporter.com
 
The price is great if you watch with a family or group, cause it is cheaper than in the cinema, but these films so far would only be interesting to me alone and then it is a little expensive. But I really wanna watch invisible man and am curious about The Hunt.
 
I got an OLED LG C9, I still go to the cinema here in the UK, but I kinda wish I didnt have to. I hate the cold AC theatres, and the screen is shit. Rather pay a premium on amazon or somewhere else to watch premier movies, and buy my own food.
 
Danteyke223 said:
The Hunt was actually pretty good though, the movie shat all over Liberals.
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Isn't it kind of both sides, i.e., the tact that leftists with a pang of sanity take to criticize their movement, but without giving the evil goobergaters/Trumpets/whatever we-can't-meme trend of the week, a leg up?

Still major progress to see that in a Hollywood film, I must admit.
 
Call me Nostradamus.

www.neogaf.com

Which studio will release their movie to Streaming first?

So with Corona Chan closing cinema's all over the world and basically everyone going into lockdown, studio's have a unique opportunity. I think the first one that releases their delayed movie can make a killing. People will want some sort of taste of the old life, and even watching a...
www.neogaf.com www.neogaf.com

Smart move by Universal. They will get a ton of positive press from this.

With the genie out of the bag it may never go back in.
 
NBC Universal is owned by Comcast, who is suspending data caps for the next 2 months. will be interesting to see if that continues when things go back to normal.

good deal for them. why sell a movie ticket for $12 when you can sell it for $20? plus data cap overage fees once the 2 months are up.

still, kinda weird. they own the entire vertical chain of distribution, from producing to delivery of the final product. then again we seem to be pushing the definition of Monopoly daily at this point...
 
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If there was a time to try this it's now.

Still wish they had the balls to do it with something like Fast and Furious 9. An easy billion dollar box office summer movie that is delayed a year. I'd be streaming that shit right now.
 
No thanks, home will never beat the cinema no matter how big your screen is or how expensive your speakers are. Unless you own an actual cinema.

Financially, people need to understand that a studio is never going to make a billion dollars with a home release. They'd be fucking stupid to release their big tent pole releases at home.

*EDIT*
Releasing big tent pole films at home is leaving money on the floor, it's pissing right in to the wind. It's stupid.
Think about it, $20 for 5+ people to watch a film? They are losing 70% of revenue there.
 
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I wonder if Netflix should add streaming rentals at some point. They are missing some of that Apple/Google/Amazon money.
 
Big blow for the movie theater industry unless they can figure out how to add value to people willing to sit at a theater and pay an arm and a leg for a tub of popcorn and soda.
 
sol_bad said:
No thanks, home will never beat the cinema no matter how big your screen is or how expensive your speakers are. Unless you own an actual cinema.

Financially, people need to understand that a studio is never going to make a billion dollars with a home release. They'd be fucking stupid to release their big tent pole releases at home.

*EDIT*
Releasing big tent pole films at home is leaving money on the floor, it's pissing right in to the wind. It's stupid.
Think about it, $20 for 5+ people to watch a film? They are losing 70% of revenue there.
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except studios don't get every dollar from theaters. Domestically after the first 2 or 3 weeks they don't take in much. Internationally they have to deal with local distributors and cinemas. Some stuidos even outright sell their distribution rights in foreign territories.

NBC is doing it right now, maybe another studio will follow suite. Now that the cats out of the bag more will enter into the market. Especially with Corona who knows how long we have to practice social distancing for. If a Studio takes 100% of the profits 24/7, 7 days a week for no breaks for as long as they want to charge that price for the film the money they make could be unlimited rather than a short few week period that they have with theaters. Also no competition for screens, so a movie can come out the same day as a Marvel movie or a Star Wars movie and not worry that the cinema will have those movies on 15 out of the 20 screens in the cinema.

I don't think Cinema will go away, but I do think that consumers are going to try this and many of them are going to prefer the exceprience over going to cinema and overpaying for bad seats, bad food, and noisy people.
 
I built my home theater for this reason alone.

Will still not pay for this and wait for deals. I'm in no rush to see most of thecrap coming out.
 
cryptoadam said:
except studios don't get every dollar from theaters. Domestically after the first 2 or 3 weeks they don't take in much. Internationally they have to deal with local distributors and cinemas. Some stuidos even outright sell their distribution rights in foreign territories.

NBC is doing it right now, maybe another studio will follow suite. Now that the cats out of the bag more will enter into the market. Especially with Corona who knows how long we have to practice social distancing for. If a Studio takes 100% of the profits 24/7, 7 days a week for no breaks for as long as they want to charge that price for the film the money they make could be unlimited rather than a short few week period that they have with theaters. Also no competition for screens, so a movie can come out the same day as a Marvel movie or a Star Wars movie and not worry that the cinema will have those movies on 15 out of the 20 screens in the cinema.

I don't think Cinema will go away, but I do think that consumers are going to try this and many of them are going to prefer the exceprience over going to cinema and overpaying for bad seats, bad food, and noisy people.
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Universal are only doing it because of Covid19 as far as I understand it and it's with films that are not heavy hitters.
If they were so confident about this option they wouldn't have delayed Fast 9.
 
sol_bad said:
Universal are only doing it because of Covid19 as far as I understand it and it's with films that are not heavy hitters.
If they were so confident about this option they wouldn't have delayed Fast 9.
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Of course for now its only because of COVID it wouldn't of happened without COVID. They are banking on stuff being back to normal by may/juneish. Now is the perfect time because the big blockbusters don't start really coming out till May. So you have mainly mid tier movies that they could probably recoup some cost by going streaming rather then delaying and fighting it out in the summer with tent pole films.

Corona stuff could die down in 2-4 weeks, but there still could be after effects of people not wanting to be in large crowds, and also business getting back on their feet. Same with people. If you didn't work for a few weeks you probably have less disposable income no matter how much the government gives to people.

Or it could still be like this in 3 months from now.

If there is a movie that becomes a smash hit and a studio makes close to BO numbers after you take out distributor and cinema cuts, you know this is something they will look into. Really think about it why pay a cinema any cut when you can beam it directly to the customer and keep all the money ? They don't care about the art of film etc... its about money. Its why everyone got out of Netflix and made their own services. Why pay netflix to screen their content, when they can stream it themselves and keep all the profits, and control of the product as well.
 
brap said:
They'll be leaked on the internet in good quality while still in theaters. Nice.
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Yep. It's so ridiculously easy to use screen capturing software these days. There is a freeware one I've used before and it does the job very nicely.
 
TwoDurans said:
I hope more of them follow suit. I don't want to go to a theater, but there are still some movies I'm excited about. Not Trolls though.





www.hollywoodreporter.com

NBCUniversal Breaks Theatrical Window, Will Make Movies Available On Demand Immediately

NBCUniversal on Monday announced its new movies from the Universal Pictures stable — including the upcoming event family movie 'Trolls World Tour' — will be made available on-demand at the same time they bow in those theaters that remain open during the coronavirus pandemic.
www.hollywoodreporter.com www.hollywoodreporter.com
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Me too but with screen cap they basically guarantee there will be no market for the films overseas.
 
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