Support NeoGAF

[adamsapple]

Netflix coming to game pass ultimate

Netflix names Microsoft as partner for new consumer subscription plan - The Official Microsoft Blog

At launch, consumers will have more options to access Netflix’s award-winning content.

blogs.microsoft.com

We’re thrilled to be named Netflix’s technology and sales partner to help power their first ad-supported subscription offering.

At launch, consumers will have more options to access Netflix’s award-winning content. Marketers looking to Microsoft for their advertising needs will have access to the Netflix audience and premium connected TV inventory. Today’s announcement also endorses Microsoft’s approach to privacy, which is built on protecting customers’ information.

“In April we announced that we will introduce a new lower priced ad-supported subscription plan for consumers, in addition to our existing ads-free basic, standard, and premium plans. Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.

 

[OmegaSupreme]

 

[Haint]

Look for the ad-free 4K plan to be $25 - $30 by the end of the year while the ad-tier takes over the $20 price point. They'll probably downgrade the bitrates again too.

 

[reksveks]

They completed the xandr deal about 6 weeks (6th June), I wasn't really expecting them to pick up Netflix but that's a pretty good pickup.

 

[DeepEnigma]

They finally got their Netflix of gaming.

 

[chromhound]

Xcloud + Netflix combo ?

 

[reksveks]

Xcloud + Netflix combo ?

This is on the tech side, Netflix inventory ad space will be going through Microsoft's tech. Typically these companies (ssp's) get about 10% of the advertising spend.

 

[MastaKiiLA]

Thought this was supposed to be with Playstation.

 

[a multicultural team of v]

This is on the tech side, Netflix inventory ad space will be going through Microsoft's tech. Typically these companies (ssp's) get about 10% of the advertising spend.

Yeah, it seems like Microsoft wants to get in on Google's advertising turf.

 

[reksveks]

Yeah, it seems like Microsoft wants to get in on Google's advertising turf.

It always was a bit part piece of their company. They obviously had search but they basically didn't do much more until LinkedIn. They outsourced alot of their MSN.com and outlook.com inventory coincidentally to Yahoo and the company that turned into Xandr.

 

[rkofan87]

just give us a yearly rate!

 

[saturnalian]

Edit, wrong quote

 

[Jennings]

Netflix can contort themselves into as many shapes as they'd like in order to inject advertisements into their videos, I already canceled their shitty service a long time ago.

Ad-ridden content certainly isn't bringing me back, but licensing quality content just might.

 

[It's all in the wrist]

I wonder if uBlock Origin in the browser can block the ads.

That's cute.

 

[Goalus]

Stranger Things - Grounded collaboration incoming!
It's what they should do somewhere down the line, and both parties know it.

 

[Droxcy]

"Today we are pleased to announce that we have selected Microsoft as our global advertising technology and sales partner.


Microsoft has the proven ability to support all our advertising needs as we together build a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and sales side, as well as strong privacy protections for our members."

ADs & Privacy don't go together

 

[reksveks]

https://www.hollywoodreporter.com/b...lus-advertising-estimate-analyst-1235165018/#!

Need to find a global estimates but it looks like a 120m-150m revenue in just the US for just Netflix inventory. Advertisers will also spend on other inventory.

 

[Tieno]

Microsoft seems to be doing pretty well. I predict a good future for that company.

 

[V1LÆM]

i honestly wouldn't mind ads but if i still need to watch at 480p then forget it. if it was 720/1080p then i'd not mind.

Netflix should change their plans to:

Free - ad supported. 720p
Basic - £8-9/month. 1080p
Premium - £11-13/month. 4K HDR

but no doubt it'll be:

Free - 480p with ads
£7/month - 480p
£11/month - 1080p
£16/month - 4k

 

[dr_octagon]

480p may as well be named potato quality, it's a joke. Most people have mobile phones with 1080p as a minimum.

 

[NickFire]

Will ad revenue keeps them from really cracking down on password sharing? Or will it just become another concern when they try to figure out what content they will make?

 

[Punished Miku]

Will ad revenue keeps them from really cracking down on password sharing? Or will it just become another concern when they try to figure out what content they will make?

Yes.

 

[GymWolf]

NetflixPass sound catchy.

(Also exactly whay i say when someone propose a netflix night)

 

[NickFire]

Having thought this over some more, I think Netflix should really go hard after the Netflix and Chill meme culture with their ads. Preface every single ad with something like you have 60 seconds to screw before the show comes back. And throw in jokes about how that's 45 seconds longer than most of the audience will need.

 

[ChorizoPicozo]

i honestly wouldn't mind ads but if i still need to watch at 480p then forget it. if it was 720/1080p then i'd not mind.

Netflix should change their plans to:

Free - ad supported. 720p
Basic - £8-9/month. 1080p
Premium - £11-13/month. 4K HDR

but no doubt it'll be:

Free - 480p with ads
£7/month - 480p
£11/month - 1080p
£16/month - 4k

I don't think there is going to be a free plan.

 

[reksveks]

I don't think there is going to be a free plan.

There definitely will be but the question is the setup and the type of ads.

I have heard that one possible idea is an month exclusivity for shows to the paid plan as well. It will be interesting to see what they choose.

 

[ChorizoPicozo]

There definitely will be but the question is the setup and the type of ads.

I have heard that one possible idea is an month exclusivity for shows to the paid plan as well. It will be interesting to see what they choose.

Why offer a free subscription when you can rise the cost of the premium subscription.

Similar to how PlayStation is doing their essential/extra/ premium.

Wherever the case I just hope the bare minimum is 1080p.

 

[reksveks]

The Free sub is for people who are jumping off and/or other markets