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[SuperBanana]

https://www.facebook.com/NIVEAMiddl...881879708/1425840777436172/?type=3&permPage=1

White purity? That's weirdly specific wording to be an accident. "Pure" isn't even in the name of the product. This was posted 4 days ago too so it's not like they realized they fucked up and pulled it quickly.

Of course the comment section is about what you'd expect.

 

[red731]

Fucking racist (the commentators and Nivea in this case) are what they are.

You can clearly see that you don't need anonymity to show your true colors.

Holy shit just looking at the comment section.

 

[BY2K]

Jesus Christ...

 

[adamsapple]

Wow. Did anyone at Nivea actually read those words in a row before publishing ?

 

[Bronetta]

Wtf Nivea

 

[sazzy]

on par with this

 

[Saya]

Teh fuck... they posted this on March 31 and not removed it?

 

[Kinsei]

Damn. How can you possibly look at that and not see that it's racist?

 

[Auto_aim1]

Their shaving creams are horrible. Gillette for life. Terrible ad btw.

 

[HazySaiyan]

Oh wow... that's... yeah....

 

[Bruce Springsteen]

on par with this

That is literally a skin bleaching product, it is not on par it is blatant

 

[Slayer-33]

What dumbfuck ad department lol..

That is plain stupid

Seeking some sort of shout out by the Orange man at the WH?

 

[fertygo]

the 2nd comment is fucking awful, even more than nazi post

fuck that guy

 

[EPaul]

Someone didn't use a "diverse" focus group bfore running this ad

 

[TheLetdown]

Fucking racist (the commentators and Nivea in this case) are what they are.

You can clearly see that you don't need anonymity to show your true colors.

Holy shit just looking at the comment section.

I thought the comment section was satirizing the whole thing by pointing out how blatant this shit is.

But that could also be my last bit of hope for humanity protecting itself from being extinguished by putting blinders on me.

 

[singhr1]

on par with this

Indians love their women with fair skin. This is how we've been raised and it's a shame.

Nonetheless, not on par.

 

[akira28]

they meant to say "White sure is purty"

but I mean if someone is imagining themselves as some pure shapeless white mass with hair....um...

more power to them? stay away from me and my family maybe?

 

[jelly]

I totally get what they're going for with deodorant, not staining or marks. Absolutely awful message though.

 

[Patryn]

Wow. I can't really see a way that this gets spun as anything but racist. Like... fuck.

 

[hypernima]

 

[Divius]

If they made this ad, but in black, would that be racist?

 

[takriel]

They don't even try to hide it, god damn.

 

[TheExodu5]

Holy shit. This can't be real.

 

[akira28]

 

[Frozenprince]

An entire advertising and marketing team likely numbering hundreds of people signed off on this.

How.

 

[Slayer-33]

W T F

WOW

That is NOT real? Is it?!

 

[Monocle]

WTF?

 

[Mondrian]

Jesus... is that re civilize yourself ad real too? No idea how one even begins to spin this.

 

[hypernima]

Holy shit. This can't be real.

https://www.washingtonpost.com/blog...l-controversy/2011/08/19/gIQAde0uPJ_blog.html

https://www.facebook.com/NIVEAusa/posts/10150269379106295

 

[Maintenance]

Yeah, the re-civilize is also true.

Nivea Pulls Racist "Re-Civilize Yourself" Ad After Sparking Outrage

 

[UtterlyPerplexed]

Not just one person, but multiple people would have had this ad run past them and have given their approval. And not a single person piped up and said "hey, maybe not"?

 

[Kinsei]

W T F

WOW

That is NOT real? Is it?!

It is. The ad ran back in 2011 and Nivea pulled it after complaints.

 

[Red]

Not just one person, but multiple people would have had this ad run past them and have given their approval. And not a single person piped up and said "hey, maybe not"?

They must be confident in their market.

 

[SgtCobra]

I'm not even gonna take those "muh white herritage" people serious.

 

[Imm0rt4l]

I remember this

 

[Ventara]

Fuck you Nivea. Not buying your products anymore.

Anyone know of a good lip balm brand?

 

[Order]

Nivea's marketing team needs their ass beat

 

[Hubbl3]

Jesus, the post right above the one in the OP is this:

edit: Good god

 

[John Kowalski]

Lmao what the f

 

[Maintenance]

Not just one person, but multiple people would have had this ad run past them and have given their approval. And not a single person piped up and said "hey, maybe not"?

The ''maybe not'' guy is the one flying, obviously.

 

[Skyzard]

Might be an attempt to gain publicity through controversy.

Given their previous ad, it probably is.

 

[OléGunner]

Ewww this is just wrong.
I feel doubly worse because I pretty much use all Nivea facewash, lotions etc.

 

[jett]

Holy shit. This can't be real.

http://www.adweek.com/creativity/nivea-apologizes-wanting-re-civilize-black-man-134226/

Holy shit it's real.

How can it be real.

 

[Frozenprince]

Not just one person, but multiple people would have had this ad run past them and have given their approval. And not a single person piped up and said "hey, maybe not"?

This has to pass a concerted focus test of at least one room full of people if their marketing set up is anything like my company's.

How not a single one of them on a single pass through said "no". Is... Yeah.

 

[jwk94]

"look like you give a damn"

Oh Christ, I'm crying. Why spoof Nivea before this, though?

EDIT:
It's real?! Well, shit.

 

[reKon]

holy shit hahaha

 

[Skyzard]

This has to pass a concerted focus test of at least one room full of people if their marketing set up is anything like my company's.

How not a single one of them on a single pass through said "no". Is... Yeah.

I bet they all thought

"yeah that's controversial enough to get attention"

should be a fine for this

 

[Vicetrailia]

Wow that can only be taken as super racist.

 

[freeofgreed]

Lol they have to be trolling at this point. wth.

 

[marrec]

If they made this ad, but in black, would that be racist?

They have a "black is" one as well. Though obviously there are connotations contained within "white is purity".