Most likely the model in the picture nor anyone involved in making the ad were white. Check the URL in the link.Someone didn't use a "diverse" focus group bfore running this ad
They were. I remember the campaign as being a series of billboards.Wait, I interpreted those as being part of the same ad campaign as opposed to a reaction.
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A lot of South East Asian countries tend to associate whiter with prettier.
I doubt they realized it. It certainly doesn't make it ok, it makes it tone deaf. Why would a huge company do anything that could cause a controversy and potentially hurt their bottom line, it just doesn't make sense that the immediate assumption is some racist saw this and said "yes this supports my views, forget what all our internal meetings say, push it through.
They need to hire a new ad company because anyone who could let this stuff slip through is horrible at their job. It makes them stupid, not malicious.
Nivea just pulled this ad after a public outcry.
Am I wrong in thinking that calling this ad racist is racist itself? If the guy was white, no one would care.
Check out the Gaf thread that was made at the time:
Is this Nivea ad really racist?
The OP gets the ball rolling with the "(Black) people calling the ad racist are the REAL racists" troll insinuation straight out the gate.
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A lot of South East Asian countries tend to associate whiter with prettier.
on par with this
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Don't forget the male equivalent
"Fair and Handsome"
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I'm not sure what's wrong with this, is it something in the text? The resolution is too small to see it.
Sometimes, looking back. Gaf fucking sucks. Like extremely so.
Then I see the rest of the Internet and end up reconciling.
Neogaf OT is a different place than it was in 2011. That whole thread is chalk full of alt-right sentiment, I dont see that much around here anymore. Thats due to some proactive perma-bans or people just being too intimidated to post like that anymore.
I think it's harmless
sure you can go into race issues if you love confrontation and arguing what ifs
but I don't think that's what the ad is for
I mean if this guy went to a job interview at an accounting firm
with the same qualifications who would get the job 1. puffball head vs 2. clean cut
I think it's harmless
sure you can go into race issues if you love confrontation and arguing what ifs
but I don't think that's what the ad is for
I mean if this guy went to a job interview at an accounting firm
with the same qualifications who would get the job 1. puffball head vs 2. clean cut
I showed this add to 3 ultra conservatives at my job, all of them were speechless, I also showed it to an immigrant who said many times that he doesn't "get" american race issues, he refused to believe anyone was dumb enough to put that out. I don't see how you can all an add for a black man to become "re-civilized" not racist.
I think it's harmless
sure you can go into race issues if you love confrontation and arguing what ifs
but I don't think that's what the ad is for
I mean if this guy went to a job interview at an accounting firm
with the same qualifications who would get the job 1. puffball head vs 2. clean cut
That you think natural hair is problematic says a lot about you. That's not harmless.
Check out the Gaf thread that was made at the time:
Is this Nivea ad really racist?
The OP gets the ball rolling with the "(Black) people calling the ad racist are the REAL racists" troll insinuation straight out the gate.
It's not a myth. The point of signaling wealth is one of the reasons behind it but not the only or the biggest one.That's a myth. The reason was that it signaled wealth. It was a past equivalent of lighting hundred dollar bills on fire today.
Nivea is a german brand and their original slogan is translated to something between "clear skin" and "pure skin". Not sure which one would be more fitting. Guess they tried to translate it and somehow messed it up a bit.well, yeah i mean white is typically associated with purity, it's the universal symbol for purity.
I have no idea what the ad is trying to say though
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A lot of South East Asian countries tend to associate whiter with prettier.
Chris Brown would be proud
There's a really interesting, short documentary about the fair skin sensation in India:
https://www.youtube.com/watch?v=TT7x1BIEhY0 - "Fair? A documentary about skin colour in India"
Basically, everyone is into this shit and it's a huge industry there.
Check out the ridiculous Fair & Lovely commercial at 11:23
I'll play devil's advocate.
You could make the argument that many people may not even conceive that the ad targets a specific group.
I can see someone blankly accepting the message at face value and then being legitimately surprised by the disguised intention being revealed to them.
Never forget
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