Nivea wins most racist ad for 2017
- Thread starter SuperBanana
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airmangataosenai
Member
Most likely the model in the picture nor anyone involved in making the ad were white. Check the URL in the link.
airmangataosenai
Member
They were. I remember the campaign as being a series of billboards.
Muppet of a Man
Member
You have got to be fucking kidding me.
ghostofsparta
Member
A lot of South East Asian countries tend to associate whiter with prettier.
I would go and say every country existing today associates whiter with prettier
also damn the pill not only lightened her skin but straightened her hair =0
davepoobond
you can't put a price on sparks
ad agency that is paid multi millions and staff 6-figure employees know exactly what they are producing for the market they are advertising to.
it is advertising. not filmmaking.
they aren't artists. their #1 goal is to sell a product.
theignoramus
Member
Remember we had an entire thread about this filled with posters telling us this wasnt offensive and we should get over ourselves.
Nivea aint slick.
theignoramus
Member
Check out the Gaf thread that was made at the time:
Is this Nivea ad really racist?
The OP gets the ball rolling with the "(Black) people calling the ad racist are the REAL racists" troll insinuation straight out the gate.
Bumblebeetuna
Member
Wow, if this will be the most racist this year then we're gonna have a great year. Outrage culture aside, this isn't racist.
Sometimes, looking back. Gaf fucking sucks. Like extremely so.
Then I see the rest of the Internet and end up reconciling.
Massive Duck. C.M.
Banned
Shit, I never noticed the "look like you give a damn" before
brochiller
Member
A lot of South East Asian countries tend to associate whiter with prettier.
Yeah people in here are getting their arms up over something that is as common as tanning cream in many Asian countries. Go to a supermarket in SE Asia and you will find the shelves lined with skin whitening cream.
People who live in lighter skinned cultures often find people with dark skin to be attractive just like some people can find lighter skin to be attractive.
The purity part of that ad is fucked up though.
There's a really interesting, short documentary about the fair skin sensation in India:
https://www.youtube.com/watch?v=TT7x1BIEhY0 - "Fair? A documentary about skin colour in India"
Basically, everyone is into this shit and it's a huge industry there.
Check out the ridiculous Fair & Lovely commercial at 11:23
ronaldthump
Member
alarmingly tone deaf.
I'm not sure what's wrong with this, is it something in the text? The resolution is too small to see it.
Edit: nvm, I originally thought his hair was overgrown, but it just looks like a normal afro.
theignoramus
Member
Neogaf OT is a different place than it was in 2011. That whole thread is chalk full of alt-right sentiment, I dont see that much around here anymore. Thats due to some proactive perma-bans or people just being too intimidated to post like that anymore.
ronaldthump
Member
Skin lightening is big in a lot of asian countries. The idea of dark skin is associated with outdoor workers and being poor. There's people who walk around with umbrellas to avoid the sun and of course all these lightening creams etc.
Prototype Viktor
Member
It's not their fault their cream is just naturally white and naturally create beauty
/S
/S
Basketball
Member
I think it's harmless
sure you can go into race issues if you love confrontation and arguing what ifs
but I don't think that's what the ad is for
I mean if this guy went to a job interview at an accounting firm
with the same qualifications who would get the job 1. puffball head vs 2. clean cut
yeah, gamergate had a nice side affect of slaughtering dirtbag alt-righters on here. I was a long-time lurker before getting on board here as a member but that fiasco destroyed many shitbags.
Ninja Scooter
Member
It perpetuates the stereotype that natural African-american hair is "uncivilized". Marketing is all about optics and perception, and from this regard the ad fails miserably. That's not to say the ad-makers were virulent racists, but at best they are extraordinarily tone-deaf.
……forgetit
Member
I showed this add to 3 ultra conservatives at my job, all of them were speechless, I also showed it to an immigrant who said many times that he doesn't "get" american race issues, he refused to believe anyone was dumb enough to put that out. I don't see how you call an add for a black man to become "re-civilized" not racist.
ignorance and lack of empathy probably.
That you think natural hair is problematic says a lot about you. That's not harmless.
he's just against confrontation and arguing hypotheticals. He's all about being logical and acting like an adult.
I was thinking of that when I saw this title, and didn't remember me being that naive back then.
My apologies.
dragonfart28
Banned
I'll play devil's advocate.
You could make the argument that many people may not even conceive that the ad targets a specific group.
I can see someone blankly accepting the message at face value and then being legitimately surprised by the disguised intention being revealed to them.
You could make the argument that many people may not even conceive that the ad targets a specific group.
I can see someone blankly accepting the message at face value and then being legitimately surprised by the disguised intention being revealed to them.
Miles Quaritch
Member
Puffball head huh?
Just showing where you stand for all to see? Brave soul.
Just showing where you stand for all to see? Brave soul.
It's not a myth. The point of signaling wealth is one of the reasons behind it but not the only or the biggest one.
They started to wear white dresses to also show purity and the fact that they are marrying as a virgin. For some time there was also some strange behaviour in the higher nobility circles: right after marriage the bridal pair was supposed to have sex and the bride was supposed to reappear in her white dress with blood stains to prove that she was a virgin before.
Nivea is a german brand and their original slogan is translated to something between "clear skin" and "pure skin". Not sure which one would be more fitting. Guess they tried to translate it and somehow messed it up a bit.
dragonfart28
Banned
A lot of South East Asian countries tend to associate whiter with prettier.
Chris Brown would be proud
Maintenance
Member
But that's white, not purple.
adamsapple
Or is it just one of Phil's balls in my throat?
I've lived there for most of my life before moving abroad, it's sad but true. People (both men and women) with darker skin are generally looked down upon and thought of as 'less clean' or less privileged etc etc.
The bolded is a big part of the problem too.
Chezzymann
Member
maybe it was a really shitty and tone deaf april fools joke
A lot of people just don't see "racism" unless it's a redneck in a white Klan hat waving a confederate flag yelling for the lynching of blacks.
Like, the standard is so high for "real racism". It's dumb, and you know why? Because this overt, super obvious, self evident racism is not the real reason why racism is bad. The lone white-purity nutter isn't going to do jack shit in the grand scheme of things.
It's the subtle, low key, racism that people overlook all the time that is really harmful, because it's the kind of thing that keeps you from being employed in certain jobs, from advancing in social circles, that poisons the minds children who grow up to resent minorities. This is what's known as "institutional racism", where bigotry and prejudice is baked into society in such a way that most people don't even know it's there.
This ad isn't bad just because of "white is purity" hurr durr nazi aryan supremcism, although that's pretty bad in and of itself.
It's bad because no one looked at it and thought "doesn't this seem kind of nazi?". It's not the message that offends, but the tone deafness.
Like, the standard is so high for "real racism". It's dumb, and you know why? Because this overt, super obvious, self evident racism is not the real reason why racism is bad. The lone white-purity nutter isn't going to do jack shit in the grand scheme of things.
It's the subtle, low key, racism that people overlook all the time that is really harmful, because it's the kind of thing that keeps you from being employed in certain jobs, from advancing in social circles, that poisons the minds children who grow up to resent minorities. This is what's known as "institutional racism", where bigotry and prejudice is baked into society in such a way that most people don't even know it's there.
This ad isn't bad just because of "white is purity" hurr durr nazi aryan supremcism, although that's pretty bad in and of itself.
It's bad because no one looked at it and thought "doesn't this seem kind of nazi?". It's not the message that offends, but the tone deafness.
Sunster
Member
Never forget
*has bad eyesight*
What? It's just an ordinary adver---
*sees black woman*
OH MY GOODNESS. SQUIDWAAAAAARD
Nivea has pulled the ad.
http://money.cnn.com/2017/04/05/news/companies/nivea-white-is-purity-racist-ad/index.html
http://money.cnn.com/2017/04/05/news/companies/nivea-white-is-purity-racist-ad/index.html
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