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[sonicfan]

NO MORE PRETTY BOYS

Drinks companies have been ordered to use uglier men in their advertising campaigns.

The Advertising Standards Authority believes "balding" and "paunchy" men would be less likely to encourage women to drink to achieve social success.

The new advertising code stresses that links must not be made between alcohol and seduction.

A campaign for popular sparkling drink Lambrini has become the first to fall foul of the new rules.

The Authority objected to a poster which showed three women "hooking" a slim, young man in a parody of a fairground game.

The industry regulator instructed the firm: "We would advise that the man in the picture should be unattractive - ie overweight, middle-aged, balding etc.

"In its current form we consider that the ad is in danger of implying that the drink may bring sexual/social success, because the man in question looks quite attractive and desirable to the girls.

"If the man was clearly unattractive, we think that this implication would be removed from the ad."

Lambrini owner John Halewood said the Authority should not be in the business of defining who was and was not unattractive enough to star in ads.

He said: "It makes some very understandable rulings to encourage sensible drinking but we're not sure they're qualified to decide for the nation who's sexy and who's not.

"Sexual attraction is happily one of the few things in life that can't be governed."

 

[Tamanon]

So instead they should imply....

"alcohol, lowering your standards until they're hot!"

Because we've already got that perception

 

[Son of Godzilla]

Because encouraging guys to get hot women drunk is somehow better.

 

[Triumph]

I think I have a career now. Thanks guys!

 

[CabbageRed]

What is the point? I... wha'? Huh? "We strive to make sure that people understand drinking in social situations is done purely for... ??? rather than people trying to enjoy themselves." I DON'T UNDERSTAND!

 

[Virgin Wii]

Because encouraging guys to get hot women drunk is somehow better.

Exactly what I was thinking.

 

[sprsk]

another excuse for red stripe to NOT make new commercials ;_;

 

[ManaByte]

"All right, number one - if it wasn't for beer, there would be at least three people, who probably wouldn't be married - Me, Jefferson, and probably Lisa Marie Presley. Number two - since men buy beer, advertisers have to cater to what we want. And hold on to your corncob pipe - we like pretty women. Pretty women sell beer, ugly women sell tennis rackets. Pretty women - cars; ugly women - minivans. Pretty women make us buy beer, and ugly women make us *drink beer*. " - Al Bundy

 

[olimario]

Can they really enforce these standards? Where is the freedom of the drink companies to advertise how they see fit? This is reallyfrikkindumb.

 

[sonicfan]

Hey, if he can't be king, there is always a career advertising modeling.....