Sorry, I didn't think it was necessary because I had already stated earlier in the thread why I think the way that I do. And, yeah, it's because of Halo ODST and the sheer force of MS' combined ad spend during September going into the rest of the holiday season. September might be close, but I think PS3's initial boost in sales has been roughly half-spent during the August tracking period seeing how many price drops tend to be front-loaded to sate the pent-up demand. Not saying the price drop for PS3 won't keep on giving, as I fully expect it to, but Sony's going to share more and more of the 'airwaves' with MS as the season wears on. And using the first week bumps in European and Japanese markets, I think, is a bit of a mistake if only because PS3 hasn't been nearly as competitive in North America against the X360 as it has in those territories. We've yet to see what the backside of the price drop looks like for those markets.