duckroll can explain the whole thing better than I can, but the basic idea is that first Capcom had the idea of generating new IPs internally to take advantage of the HD generation, which might have some superficially Western-friendly elements but were still pretty clearly weird Japanese games (and this worked extremely well for them, with LR and DR) and then they decided to expand that strategy by either handing IPs to terrible Z-list Western developers (Dark Void, DR2, Bionic Commando) or shoehorning in superficially "Western" ideas like central multiplayer (LP2) which has worked out consistently terribly for them in every case.
Basically, every idea that Capcom has about implementing this Western-market strategy is bad. :lol All their success in terms of crossover hits* has been in designing games that were actually good games foremost and used relatively "universal" narrative themes (dude fighting zombies, dude with guns fighting robots, etc.), they have had literally zero success in trying to wrap their minds around what the "Western market" wants and predictively give it to them.
*And this goes for everyone else too, really.
