Pretty much but a competitor of Funko Pop. It blew my mind when I saw it in a toy store window 2 weeks ago. I wonder if it's going to catch on as Funko Pops have.
My suggestion would be to tweet at NYCC or ask them on Facebook. Otherwise, ask a Staff member on site when you go pick up your badge. If his name isn't on the app then that's because it hasn't been updated, could be on the show floor, or maybe canned his appearance/super last minute addition.
My pleasure!
Thanks very much