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By year's end, Electronic Arts plans to release 26 new games, all but one of them a sequel, including the 16th version of N.H.L. Hockey, the 11th of the racing game Need for Speed and the 13th of the P.G.A. Tour golf game. The company also relies heavily on creating games based on movies like the James Bond and Lord of the Rings series, rather than developing original brands.
"There's a feeling of franchise fatigue. Gamers are wondering, 'Do I need to buy this game again this year? I just bought it last year,' " said Mike Hickey, an analyst with Janco Partners, an investment firm in Denver, who has a sell rating on the company's stock.