I like the PSP as much as anybody, but you'd have to be a total fanboy to think that the way they're handling this is anything short of ridiculous.
If I'd gotten my Hi-MD player or Clie from Sony and opened the box only to find out that if I wanted to use it I was going to have to go online and Google some random fucking program that's written in Chinese so all the radio buttons show up as ??????? and spend a good hour dicking with the directory tree on the memory stick before I could do anything...
I don't care how easy it is to find and/or use the program. There should have been either a CD in the box or a URL to a free download, and the software should automate the entire process.
This home page is almost insulting, telling us how easy it is to watch video on the PSP then only providing a method by which we can watch Nike advertisements.