Not really, the GamePass condition isn't the primary objective of the marketing deal. The objective is an association of the 3rd party game with the PS brand.
These deals predate GamePass, and you can bet your ass MS's marketing deals contain the same stipulations about PSN+ Extra/Premium.
This is the gaming business. If it offends you, you probably need to mature and understand that these gaming platforms are businesses that will do whatever they need to do to protect their business interests and you should expect them to.