And yet it was used as an example of the awesome games EU Plus got and the reason why it was so much better by the US Plus people.
I like you. Exact same three reasons why I prefer PSN over retail titles on Plus.
That's because those games are only awesome when they're in EU Plus (you know, because EU Plus used to suck). In US Plus it just sucks.
Nah, I'm just kidding. Borderlands is a solid September freebie. Obviously it was a popular game so a ton of people have played it, but I happen to be in the camp that hadn't, so I'm happy.
I'm of the mind that downloadable games can be just as awesome as retail games. The only thing a retail release might have over the average downloadable game is the level of content, but even then there are extremely meaty PSN Plus games well worthy of attention.