I agree $399 is a sweet spot, but also agree 299 is absolutely completely delusional. At 399 they are already taking a loss. That's probably where their willingness to pay to meet their goals and customers willingness to pay to get in meet "half way". 399 is my personal limit but I see up to 550 at launch with room for it to drop over time. Depends on Gabe's aggressiveness. I don't think in any universe he's gonna pile on an extra $100 loss though. Rather start high, get the early sales, and phase it down to reach more buyers over time. Down to a low of like 399, 350 after years maybe. There is no 299 launch.