EDIT: Whoa, so those are actual PSPs running on the wall. Badass (couldn't tell from the pics in this particular thread).
Heavy and damned effective advertising, but it's going to be next to impossible for the average Joe (or Shinji in this case) to preorder in time, nevermind casually walk into a store and buy one at launch.
The Sony hype machine returns. Word of mouth, low supply, high demand, controversy, who cares about DS, game set match.