Breaking News: AMD HD 7970 Price Drop Incoming
After weeks of dealing with a retail price that put their HD 7970 in a no-win position against the GTX 680, it looks like AMD will finally cut their flagship cards price.
Last month, we reported that
AMD was sticking to their guns by retaining the HD 7970′s SRP at $549 regardless of NVIDIAs higher performing and lower priced GTX 680. The reasoning behind this seemed to be quite simple: capitalize upon high end sales since
NVIDIAs production was struggling to keep up with demand.
At the time, we surmised that the only thing which would effectively push AMD to lower prices would be either improved GTX 680 availability or the possible release of lower priced Kepler derivatives. It looks like AMDs bean counters may know something we dont.
If our moles are correct, the HD 7970 and possibly other cards in the HD 7000-series lineup are about to get a price cut.
The whispers we have heard from a number of sources peg the
HD 7970′s new price at some point between $470 and $490 within the next few days. In our books, this would put AMDs Tahiti XT in a favorable position against the GTX 680, particularly when the board partners numerous overclocked and custom cooled versions are taken into account.
What this means for the rest of AMDs cards is anyones guess but as we previously discussed, cutting the price on one could very well have a cascade effect upon their whole product stack.
Naturally, as we receive more information it will be posted so stay tuned. It looks like the GPU Wars are just beginning to heat up!