strange headache
Banned
The recent controversies around Blizzard made me realize how morally bankrupt the gaming industry has become. On one side you have thick moral messaging and virtue signaling about mutual respect and inclusivity, but on the other you have vicious monetization schemes that do not respect the consumer at all. How does the industry want to be taken seriously, when it is so evident that they are merely paying lip service to social solidarity in order to dig deeper into our pockets. The hypocrisy is certainly not limited to Blizzard alone, but right now they are the perfect example.
Blizzard's hollow virtue signaling
In May Blizzard released their diversity tool in cooperation with MIT Game Lab. They quickly received backlash for this boneheaded approach to diversity. By declaring "white male protagonists" as the new enemy image Blizzard showed yet again their complete lack of understanding of the societal issues at hand. As one says, the road to hell is paved by good intentions.
According to Blizzard they espouse "a culture of inclusion and belonging", advertising yet again their moral principles. They advocate for LGBTQ rights and the equality between Men and Women and are plastering their twitter feed with rainbows during pride month. There are many more examples, but it should be clear that Blizzard is trying their best to polish their own moral image.
Blizzard's moral bankruptcy
In practice though, it becomes rapidly apparent that Blizzard does not care about people at all. All they care about is profit. Not only is their workplace culture toxic for most people, they are also fleecing their customers for every penny possible. WoW has become a cesspool of bad monetization leading to an increasingly frustrated player-base that is leaving in droves. Blizzard released multiple games among the worst rated games on Metacritic. Burning Crusade Classic has a user rating of 0.5, Warcraft III Reforged is sitting at 0.6 and Diablo: Immoral is rated 0.5. Overwatch 2 is also turning out to be a cynical cash-grab rather than a worthy successor.
This video pretty much sums it up:
From the Blitzchung controversy to the predatory monetization In Diablo: Immoral, Blizzard is showing time and time again that they do not care about people. The monetization in Blizzard's mobile Diablo game is an outright anti-thesis to their proclaimed workplace culture, it is neither inclusive, nor respectful but divides the player-base into first, second and third class gamers. Yet another example how these monetization schemes are bringing the harsh reality of real-life social classes into the world of gaming.
If they don't respect their customers, then they have absolutely no moral authority to speak on inclusivity, diversity and respect.
Rainbow capitalism
At this point it should be pretty evident that the gaming industry's moral messaging on social media is just a shiny hypocritical veneer to pull the wool over customer's eyes. It allows them to appear virtuous, when in reality their practices clearly demonstrate how little respect these companies have for their own customers.
The corporatization of pride has turned into another revenue stream in order to mobilize minorities into buying more crap. By doing so these companies actually hurt the causes they try to advertise:
It is exactly that hypocrisy that is souring people on these causes and it is high time that the gaming industry is being called out on it. Morality is not something to be exploited for financial profit!
TL ; DR
1. Companies are actually hurting these causes by exploiting them for financial gain, thus souring people on these issues
2. Their money making schemes are fundamentally incompatible with their moral messaging
Blizzard's hollow virtue signaling
In May Blizzard released their diversity tool in cooperation with MIT Game Lab. They quickly received backlash for this boneheaded approach to diversity. By declaring "white male protagonists" as the new enemy image Blizzard showed yet again their complete lack of understanding of the societal issues at hand. As one says, the road to hell is paved by good intentions.
According to Blizzard they espouse "a culture of inclusion and belonging", advertising yet again their moral principles. They advocate for LGBTQ rights and the equality between Men and Women and are plastering their twitter feed with rainbows during pride month. There are many more examples, but it should be clear that Blizzard is trying their best to polish their own moral image.
Blizzard's moral bankruptcy
In practice though, it becomes rapidly apparent that Blizzard does not care about people at all. All they care about is profit. Not only is their workplace culture toxic for most people, they are also fleecing their customers for every penny possible. WoW has become a cesspool of bad monetization leading to an increasingly frustrated player-base that is leaving in droves. Blizzard released multiple games among the worst rated games on Metacritic. Burning Crusade Classic has a user rating of 0.5, Warcraft III Reforged is sitting at 0.6 and Diablo: Immoral is rated 0.5. Overwatch 2 is also turning out to be a cynical cash-grab rather than a worthy successor.
This video pretty much sums it up:
From the Blitzchung controversy to the predatory monetization In Diablo: Immoral, Blizzard is showing time and time again that they do not care about people. The monetization in Blizzard's mobile Diablo game is an outright anti-thesis to their proclaimed workplace culture, it is neither inclusive, nor respectful but divides the player-base into first, second and third class gamers. Yet another example how these monetization schemes are bringing the harsh reality of real-life social classes into the world of gaming.
If they don't respect their customers, then they have absolutely no moral authority to speak on inclusivity, diversity and respect.
Rainbow capitalism
At this point it should be pretty evident that the gaming industry's moral messaging on social media is just a shiny hypocritical veneer to pull the wool over customer's eyes. It allows them to appear virtuous, when in reality their practices clearly demonstrate how little respect these companies have for their own customers.
The corporatization of pride has turned into another revenue stream in order to mobilize minorities into buying more crap. By doing so these companies actually hurt the causes they try to advertise:
As the general support for LGBTQ rights grows, so does the corporate incentive for brands and companies to position themselves in sync with that growing sentiment. But in that commercialization lies the disconnect: Brands promoting gay pride and the LGBTQ community may not always be consistent in actually supporting the LGBTQ community, but they still capitalize on the help that people want to give that community. It brings into question what Pride Month means, where it came from, and what we really commemorate when we celebrate it.
It is exactly that hypocrisy that is souring people on these causes and it is high time that the gaming industry is being called out on it. Morality is not something to be exploited for financial profit!
TL ; DR
1. Companies are actually hurting these causes by exploiting them for financial gain, thus souring people on these issues
2. Their money making schemes are fundamentally incompatible with their moral messaging
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