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Revolution: $99.99 ?!

stone128 said:
If it ends up at $99 Nintendo has a potential monster on it's hands.

It's like I can feel the revolution coming!

You must really want just a Gamecube with this new controller then if you expect a 99 dollar launch price.

Judging from Nintendos comments, 199 sounds feasable. I think they should build a 299 box though. Pack the power in. Making a 199 box makes your system noticably weaker when the competition drops their prices. It screwed them this gen and I wouldn't be surprised if the 199 pricepoint backfires again next gen.
 
Mashing said:
Has that ever been proven? I hear it all the time but I've never seen any proof that that is the case.

Yes. There was a real-world example of a high-end guitar manufacturer (who's name I forget) in one of my marketing books. They lowered the price of their top of the ling guitars and their sales declined because their customers perceived it as a decline in quality and craftsmanship.
 
Jado said:
Yes. There was a real-world example of a high-end guitar manufacturer (who's name I forget) in one of my marketing books. They lowered the price of their top of the ling guitars and their sales declined because their customers perceived it as a decline in quality and craftsmanship.


Yeah, I learned that in my first marketing class. In Nintendo's case however, consumers perceive Nintendo games as the reason to own Nintendo consoles. If the price is too high, there's too little value. Nintendo can go as low as it wants, and the initial sales will go through the roof. However, the bad news is that once Nintendo's marquee titles are out of the way, the value's gone.

See: 2005 Gamecube sales
 
I think what really kills them is when the competition drops their prices, like Bob said. Then Nintendo loses the only edge it has and in fact it looks worse becasue the other systems have more bang for the buck.
 
suaveric said:
I think what really kills them is when the competition drops their prices, like Bob said. Then Nintendo loses the only edge it has and in fact it looks worse becasue the other systems have more bang for the buck.

If it could just get sufficient 3rd party support before the competition has a chance to significantly drop prices.. it would be favorably similar to the DS situation. I doubt this would happen though.. a lot of 3rd parties seem to have taken an ABN (anybody but Nintendo) stance regarding consoles.
 
Jado said:
Yes. There was a real-world example of a high-end guitar manufacturer (who's name I forget) in one of my marketing books. They lowered the price of their top of the ling guitars and their sales declined because their customers perceived it as a decline in quality and craftsmanship.

Absolutely, and this is marketing 101.

Price point says as much about your product as anything else you can market about it. And that's especially important in the technology center where people walk around with this idea that performance is based on standard prices of standard technologies and a higher priced item is always going to outperform a cheaper one.

I remember reading all the pre-Xbox and pre-GameCube comparison stories leading up to their near-simultaneous launches. They'd say that the Xbox was out there with a year of extra technology to go up against the PS2 at the PS2's price point. They'd get to the GameCube and would say it was meant to be a kidsafe PS2 that at $100 less than the competition was obviously not a serious entry for any hardcore gamer or videophile.

I'd argue that Nintendo's perception is the one thing holding them back. The public views their shit as out-of-step, less powerful, and not hip. Because of that view, most people don't even end up getting to their games. Shipping a console that costs $200 less than the nearest competition would lead journalists to jump to their own conclusions, like, "Nintendo Gives Dead Gaming Console Slight Upgrade." That's exactly the stuff that Nintendo needs to avoid.

At this point they probably can't do much more than fine-tune the final hardware specs of the machine, but if they desire to go after any of the traditional gaming group at all, they do have to cross a certain threshold in order to be taken seriously. What I mean is that the hardcore needs to at least be interested in it if the casuals are going to slowly seep in and the market is going to start expanding through it.

I'd say an announced price of $199-$249 is just about the only believable number one could come up with based on what we know now. If there's a drastic change in graphical quality between now and launch, then I suppose it could swing $50 in either direction.
 
Speevy said:
I remember the "N65" talk. I wonder what those people would think about Resident Evil 4. :lol

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I actually think it will be $250 but with 2 controllers and a robust pack-in software and maybe even free downloadables already installed. Basically back to the old launch format before the 32/64 bit generation went for a bare bones core unit.
 
Deku said:
I actually think it will be $250 but with 2 controllers and a robust pack-in software and maybe even free downloadables already installed. Basically back to the old launch format before the 32/64 bit generation went for a bare bones core unit.
That;s what I'm hoping for. $249.99 seems like a lock though, DS pricing over Game Boy was a good indication of what to expect for Revolution.
 
aoi tsuki said:
Yeah, i'm guessing $199-$249 myself. There's a danger in pricing a console ridiculously lower than your competitors as it creates the impression that the cheaper console isn't worth buying, because it's so cheap.

That was so true when Madden was taking on ESPN Football 2K5 that ESPN sold sooooo many units that EA was compelled to secure an exclusive license with the NFL :)
 
Mrbob said:
You must really want just a Gamecube with this new controller then if you expect a 99 dollar launch price.

Read my posts again. I expect it to launch at $199, anything else would surprise me (most likely second candidate $249).

I said if rev launches with a $99 pricetag, nintendo would have a monster on it's hands. That's not so hard to see.
 
It won't be $99.99 that's just some extremely wishful thinking.

If its $199 then I think it'll be perfect and Ill buy it at launch. Anything above $200 would feel overpriced with the Revolution IMO. I would pay $399 for the PS3 because I know Im getting what Im paying for (in terms of what comes inside the machine) but we all know the Rev will not be close to PS3 and X360 in terms of power and thats ok IMO cuz most Rev games will be pretty simple games so it doesn't need advanced hadrware to do such games.

Price will be important, the Rev is targeting to casuals and non-gamers and Im sure these consumers don't really wanna expend that much money on it.
 
I think it will be around 199.99. It seems to be the sweet spot to take a decent chunk of the market share. At 99.99 we all know the hardware is extremely limited...at 249 and above it puts it in 360 Core territory and IMO, i'm sure Rev isn't close to matching either 360 or PS3 in terms of power/options/features.

DCX
 
I think when compared to the other systems, Nintendo's sweet spot will (should) be $250. Comes with a game (or demo -ala Metroid Prime 3-) and Controller with attachment.
 
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