That's actually not a bad idea. One advantage Nintendo has is the immediate curb appeal. The system looks like a home entertainment media player. And a very well-designed one at that. While they could never get away with calling it NTV (it was actually how Mattel referred to the Intellivision back in the day [intv]) it could go a similar route.
after seing the controller I would not be even remotely surprised if they gave it some sort of Nintendo Entertainment System monicor. Especially with the backwards compatability.
Wouldn't that be ironic if Nintendo got sued by Marat whatshisface for trademark infringement over the name "iNES"? (iNES was one of the first decent NES emulators) He'd probably win, too, since the device-formerly-called-Revolution will also play downloaded NES games.