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Samsung Quarterly Profit Goes Down. Mobile Phone Division Drops 18%

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Ninja Dom

Member
So sales of Samsung phones were well under expectations for the last quarter. Affected by competition from cheaper Chinese alternatives at the low end and by Apple's iPhone at the high end. Apple are rumoured to have sold more than 50 million iPhone's in the last quarter.

Samsung Electronics, the world's biggest maker of mobile phones and TVs, has reported a drop in quarterly profit for the first time in two years.

Net profit was 7.3tn won ($6.8bn; £4bn) in the October-to-December period, down 11% from the previous three months.

Samsung's earnings were hurt by a drop in margins in its mobile phone division, which saw operating income fall 18% quarter-on-quarter.

Growing competition
The success of its smartphone division has been one of the biggest drivers of Samsung's growth in recent years.

"Looking at the quarterly earnings trend, we expect 2014 to follow last year's pattern of a weak first half and a strong second half as usual”
Robert Yi
Samsung Electronics

It helped the company displace Nokia as the world's biggest phone maker in 2012.

However, the South Korean firm is facing increased competition in the sector as other manufacturers have launched new models.

One of Samsung's biggest rivals, Apple, launched two new models of its iPhone - the top-end 5S and a cheaper 5C - in September last year.

Nokia - whose phone division has been bought by Microsoft - also unveiled two new phone models in September, while Taiwanese firm HTC launched its latest handset, the Android-powered One Max, in October.

Analysts said the launch of the models had affected Samsung's performance during the October-to-December quarter.

Despite a decline in profits in the last quarter - Samsung posted record annual earnings.

The firm made a net profit of 30.5 trillion won ($28bn; £17bn) in 2013 - a 28% jump from a year ago.

It said its performance during the year was boosted by the success of its smartphones and tablet, as well as robust demand for TVs.

The firm said it maintained its market leadership in mobile devices, with a 30% share of the smartphone market in both developed and emerging markets.

Source: http://www.bbc.co.uk/news/business-25873530
 

Madness

Member
Mobile phone hardware is a loss leader, plus Samsung, in its bid to flood the market with its devices, didn't realize how it's harming their brand.

95% of their devices all look the same with slight differences in button/screen sizes. Most consumers can barely tell why a Snapdragons 600 quad core is different than Snapdragon S4 Quad Core in its budget phones.

Many GS3 owners saw no reason to upgrade to a GS4 that just had slight spec bumps. And Samsung has increased its bloatware with carriers too, and many are pushed towards Google's Nexus phones. Anecdotally, I know at least 6 people who went from Android back to iPhone 5s.

They're trying to be Apple, but don't have the software ability to come anywhere close.
 

spwolf

Member
Mobile phone hardware is a loss leader

lol, most of their profits come from mobile phone division ($28 billion total for 2013). Samsung is extremely profitable company, one of the most profitable companies in the world (probably top 10).

But obviously, phone's will have to go down a bit, they got simply too big and competition is catching up.
 

ISOM

Member
Mobile phone hardware is a loss leader, plus Samsung, in its bid to flood the market with its devices, didn't realize how it's harming their brand.

95% of their devices all look the same with slight differences in button/screen sizes. Most consumers can barely tell why a Snapdragons 600 quad core is different than Snapdragon S4 Quad Core in its budget phones.

Many GS3 owners saw no reason to upgrade to a GS4 that just had slight spec bumps. And Samsung has increased its bloatware with carriers too, and many are pushed towards Google's Nexus phones. Anecdotally, I know at least 6 people who went from Android back to iPhone 5s.

They're trying to be Apple, but don't have the software ability to come anywhere close.

Mobile phone hardware can be one of the best divisions for profit margins. Samsung is just facing increased competition.
 
I'll give them a chance with s5 to try out the 2560x1440p screen, but I might jump to an iPhone 6 if they come out with a 5 inch screen model in the Fall. I'm not happy with Samsung because of Knox.
 

Ninja Dom

Member
Do people really upgrade their phones on an annual basis?

I did every year since 2009. I was lucky to be working for a mobile phone network so I got 50% discount on my line rental. With that discount it made 12 month phone plans affordable. I've left there now so I'm not sure what kind of contracts I'll be getting next.
 

BIGWORM

Member
As an S2, S3, and S4 user, my LG G2 is a breathe of fresh air. Aesthetically, all of the phone looked damn-near identical, down to the TouchWiz overlay.
 

Burai

shitonmychest57
Flooding the market with barely distinguishable handsets + increased competition from Sony, HTC, Motorola and even Google themselves will do that.

A couple of years ago Samsung were the only decent game in town on Android. Now, not so much.
 
The jump to the S4 was easily the least recognizable even with that ridiculous ad campaign. The 2K screen in the S5 won't do much either.
 
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