Apple TV is already cheap for an Apple Product. $149 for the premium version (128 GB storage + Ethernet port). I don’t think it’s that crazy to imagine a more powerful gaming-focused model, maybe with a 1-2 generations old M SOC.
Honestly Apple has the tech, money, and brand recognition to dominate gaming if they wanted to. It’s mostly a question of whether they think it’s worth the investment to directly compete against Sony/MS/Steam/Nintendo. So far they’ve been more than happy to have several (highly profitable) devices that can play games but that aren’t game consoles per se. Is it worth it to them to sell a dedicated game system at razor-thin profit margins in an attempt to “out-PlayStation” PlayStation?
I don’t think it is. But I
do think it’s worthwhile to continue courting prolific developers into porting their existing and upcoming games to Apple platforms. While I don’t see them organizing any major exclusives, I do see them continuing to bolster their relationships with developers to continue to pad their library with bigger titles.
Apple has been positioning Apple TV to be the center of the home for years.
It can…
Wirelessly stream content from your devices.
Play games on controllers
Do big screen facetime calls
Act as a smart home hub for all of your connected devices
Connect to all of your home security cameras and alert you in real time if someone is at your door, for instance.
Access all of your favorite streaming services from one centralized app*
Fitness classes with Apple Fitness.
At a starting price of $129, there is a
tremendous amount of things the Apple TV can already do compared to other similar products. Continuing to add to that value proposition is something Apple has been chasing across all of their platforms for years.