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[IbizaPocholo]

A recent Rovio job listing confirms that SEGA of Europe and SEGA of Japan are directly collaborating in terms of how to incorporate Generative AI in both companies' game projects.

Instigating and driving a prioritized roadmap of AI projects across new games, live games, and game service from exploration through to productization.

Working with our leadership to refine and execute Rovio's long-term AI strategy, identifying key opportunities, investments, and gaps across the business.

Leading and championing AI initiatives in collaboration with domain experts and "AI Champions" across Games, Transmedia, Marketing, Tech and more.

Managing and mentoring a small, specialized AI team with direct reports and dotted-line contributors.

Exploring and applying emerging AI technologies and methodologies across the business.

Fostering collaboration with SEGA of Europe and SEGA of Japan to leverage their Gen-AI work for Rovio.

Transitioning into this newly created role by setting the foundation for this dedicated AI team.

 

[JohnSpartanLee]

Not a fan, but if it leads to a new OutRun...

 

[Miles708]

Not a fan, but if it leads to a new OutRun...

The ironic thing is that OutRun 2 has been possible despite the hardware limitations exactly because every single asset has been placed and created with meticulous care.
Everything outside of view doesn't exist, most assets don't even have a "behind" side to save resources.

This approach is the polar opposite of what is going on here.

So yeah, it's not AI that will bring you OutRun 3

 

[Angry_Megalodon]

A dying shit company like Rovio bringing their shit into SEGA.

 

[cyberheater]

Which equals more job losses and less opportunities for junior people to enter the industry.

 

[Cert.in.Death]

Generative AI * Roguelikes = Sweet Jesus what have we wrought

 

[Dr. Wilkinson]

Gross.

 

[Crew511A]

AI is bringing us closer to an industry crash, which might be exactly what we need, long term.

 

[Walliwallipaloo]

Generative AI * Roguelikes = Sweet Jesus what have we wrought

Not "we" exactly. I for one had nothing to do with this.

More like, what is being forced upon us against our collective will.

 

[ThatOneGrunt]

Generative AI can be so useful when used appropriately. You guys are crazy if you think anyone will prevent it from being involved in game development.

 

[I collect VHS tapes]

I think generative AI would be great when it comes to NPC dialogue in RPGs

Imagine Witcher 3 but they react to exactly what you're doing at any moment

 

[Dacvak]

 

[awwr999999]

Using the buzzword of the day to get shareholders excited.

 

[Ozriel]

A dying shit company like Rovio bringing their shit into SEGA.

If you read the OP, it says Rovio plans to collaborate with SEGA to use Sega's Gen AI in Rovio projects.
So it's the other way around

 

[Bkdk]

Great to know, gen AI is already doing concept art better than mass majority of the current art devs. At least it's superior than 99.9% of character designers in the west.

 

[IbizaPocholo]

Sega says it will use AI in game development, but only in ‘appropriate use cases’ | VGC

The company is aware that AI can “face strong resistance in creative areas”…

www.videogameschronicle.com

In a Q&A session following the publication of its Q2 financial results for the current fiscal year, Sega's executives were asked about the increasing costs of game development, and whether the company will go along with the trend towards larger projects, or look into more efficient ways of development instead.

The official response, as provided by Sega, is that the company will make use of efficient development methods, including the use of AI in game development.

However, noting that the use of generative AI has been a particularly contentious topic in recent years, most notably when it comes to its use in art roles, Sega says it will only use AI tools during development when it considers it appropriate.

"Rather than fully following the trend toward the large-scale development, we will also pursue efficiency improvements, such as leveraging AI," the company's official answer reads.

"However, as AI adoption can face strong resistance in creative areas such as character creation, we will proceed by carefully assess appropriate use cases, such as streamlining development processes."

The topic of generative AI is one that is proving increasingly divisive as its use across the games industry becomes more widespread.