SEGA looking to implement Generative AI in game projects

IbizaPocholo

NeoGAFs Kent Brockman


A recent Rovio job listing confirms that SEGA of Europe and SEGA of Japan are directly collaborating in terms of how to incorporate Generative AI in both companies' game projects.

Instigating and driving a prioritized roadmap of AI projects across new games, live games, and game service from exploration through to productization.

Working with our leadership to refine and execute Rovio's long-term AI strategy, identifying key opportunities, investments, and gaps across the business.

Leading and championing AI initiatives in collaboration with domain experts and "AI Champions" across Games, Transmedia, Marketing, Tech and more.

Managing and mentoring a small, specialized AI team with direct reports and dotted-line contributors.

Exploring and applying emerging AI technologies and methodologies across the business.

Fostering collaboration with SEGA of Europe and SEGA of Japan to leverage their Gen-AI work for Rovio.

Transitioning into this newly created role by setting the foundation for this dedicated AI team.
 
Not a fan, but if it leads to a new OutRun...

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Not a fan, but if it leads to a new OutRun...

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The ironic thing is that OutRun 2 has been possible despite the hardware limitations exactly because every single asset has been placed and created with meticulous care.
Everything outside of view doesn't exist, most assets don't even have a "behind" side to save resources.

This approach is the polar opposite of what is going on here.

So yeah, it's not AI that will bring you OutRun 3
 
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Which equals more job losses and less opportunities for junior people to enter the industry.
 
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