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Short Video Clips - The New Nintendo

Shikamaru Ninja

任天堂 の 忍者
In the 1990's, Nintendo earned a reputation outside of Japan as a developer who catored to games for children. Brushing the stigmata off was no easy task as competitors extrapolated the term "kiddy" into a marketing campaign against Nintendo. That was then, and the now consists of a new Nintendo in the midst of a resurgence with a new internal campaign to develop software that appeals to the 18-60 demographic, female gamers, and non-gamers.

It is probable that the development spark came from the success of Animal Crossing and Wario Ware Inc. Nintendo still has divisions and teams inside its two central offices (Kyoto, Tokyo) still developing traditional sequels to the Mario, Zelda, and Donkey Kong franchises. Nintendo has also dedicated several of its R&D to push concepts and ideas specifically to target the aforemention demographic. Hideki Konno, Manager - Producer of EAD Software Development Group No. 1 produced the hit Nintendogs. Katsuya Eguchi, Manager - Producer of EAD Software Development Group No. 2 produced Animal Crossing. However, the biggest breakthrough in software has come from Shinya Takahashi's EAD Software Development Group No. 5 in the form of Brain Age, Brain Age 2, Jam With The Band, and English Training DS. Here is a couple of demonstration videos courtesy of Shigesato Itoi's online magazine showcase these new IPs from Nintendo.


Brain Age: Train Your Brain
©2006 Nintendo
*A concept created by the original creator of Wario Ware Inc. Kouichi Kawamoto designed a game based on the popular Brain Training books published in Japan.

http://www.1101.com/asx/nintendo/brain.asx
* A video in which several Nintendo staff get together for a multiplayer session of Train Your Brain.


Jam With The Band
©2004, 2005 Nintendo
*A concept Masaru Nishida and Noriko Kitamura were working on for over 4 years at Nintendo. The project originally started on the Gameboy Color.

http://www.1101.com/asx/nintendo/DS-demo.asx
The Jam With The Band development staff (Masaru Nishida, Noriko Kitamura, etc) get together for a live concert.

http://www.1101.com/asx/nintendo/jinguru_01.asx
The group's encore is Jingle Bells.


English Training for DS
©2006 Nintendo ©2006 Plato
*A Nintendo EAD port and remake of a popular Japanese PC program. The PC English trainer was originally developed by Plato Inc. Nintendo remade the title for DS, and the Jam With The Band team decided to add Kimberly as a mascot in the game.

http://www.1101.com/asx/nintendo/eigo-demo.asx
A small demonstration of the title.
 
Shikamaru Ninja said:
Jam With The Band
©2004, 2005 Nintendo
*A concept Masaru Nishida and Noriko Kitamura were working on for over 4 years at Nintendo. The project originally started on the Gameboy Color.

Ahahaha, excellent, I'm showing this to my clients in the studio on Monday, DS's thru a Marshall Practice Amp, brilliant :D
 
Hopefully Nintendo can change their brand image in North America. But with the way that NoA promotes, it doesn't look good. :/
 
Is this the FMA theme song one? When I first heard that last year I was truley impressed with the DS stero speakers.
 
Shikamaru Ninja said:
Brushing the stigmata off was no easy task as competitors extrapolated the term "kiddy" into a marketing campaign against Nintendo.
Where's the picture of the Revmote in Jesus cross formation.
 
Archie said:
Hopefully Nintendo can change their brand image in North America. But with the way that NoA promotes, it doesn't look good. :/

I have to be honest, I think it's slowly happening.

No thanks to NoA, however, but the DS being great in general.

I think the DS has brought quite a few old gamers back into the fold, a lot of new girl gamers, and has just helped the Nintendo name in general quite a bit. DS Lite will do it even more.
 
damn that Jam With Band video is very very cool when is this coming to US?
 
Error2k4 said:
damn that Jam With Band video is very very cool when is this coming to US?
From the looks of it.. around the same time as:

hell.jpg


Awesome game though, just import the japanese version. It's fully playable without knowing any japanese.
 
Train your brain
mms://211.1.160.10/1101/nintendo/DS-brain15fps.wmv

Jan with the band
mms://211.1.160.10/1101/nintendo/DS-demo.wmv
mms://211.1.160.10/1101/nintendo/jinguru.wmv

English training
mms://211.1.160.10/1101/nintendo/eigo-demo.wmv

Works in Windows Media Player.
I could not get them to download in Net Transpot though, they just time out.
 
MidgarBlowedUp said:
Train your brain
mms://211.1.160.10/1101/nintendo/DS-brain15fps.wmv

Jan with the band
mms://211.1.160.10/1101/nintendo/DS-demo.wmv
mms://211.1.160.10/1101/nintendo/jinguru.wmv

English training
mms://211.1.160.10/1101/nintendo/eigo-demo.wmv

Works in Windows Media Player.
I could not get them to download in Net Transpot though, they just time out.
I downloaded all of them with Flashget by just using the right-click browser extension thing. Have still yet to watch them, though.
 
I could see Jam With the Band or a sequel released in the US if they ever release a SD Card accessorie for the DS (for Nintendo WiFi game downloads and what not). I know Play-Yan is already out of course and that basically already does that, just for music/video though.
 
I could imagine plenty of old people getting together in their old-folks-home and entertaining themselves with multiplayer musical sessions. But equally, they could not. Cool idea though, i guess its success depends on the culture
 
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