So whats the deal with the Need for Speed and Madden arcade titles?

I was in Dave & Busters for the first time in a while the other night, and passing through the Midway to relieve my bladder I noticed some kind of multiplayer NFS arcade game as well as a Madden cabinet near the restroom. I was in a hurry to get to the bathroom and get back to the billiards table to get as much action in as I could before they closed, so I didn't have the opportunity to further inspect them.

How new are these? Are they part of some EA arcade division or something? What kind of tech/platform do they involve? Are they just arcade versions of the home titles or new ground-up products? Fill a player in here..I've always thought that NFS would make a fantastic arcade product in the vein of Daytona. I'm curious if it's worth going back and playing..
 
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