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On October 8, AirAsia announced a partnership with Sega and its group company Atlus, with the aim of producing immersive experiences that combine air travel with gaming. The collaboration will kick off with a focus on the Sonic and Persona series, featuring specially decorated aircraft, in-flight treats and crossover merch.

AirAsia is one of the ASEAN region’s leading low-cost airlines that has expanded into a travel and lifestyle brand. Their collaboration with Sega and Atlus will feature two eye-catchingly decorated planes. Sonic and friends will jazz up one of AirAsia X’s Airbus A330 aircraft (tail number 9M-XXU), while Persona 5’s Joker and Morgana will adorn an AirAsia Malaysia Airbus A320 (tail number 9M-AFF). These two video game-themed aircraft will fly a variety of different routes across AirAsia’s network of over 100 destinations.

The partnership also aims to continue the game culture experience on board. For example, it will be possible to pre-book Sonic’s Golden Ring Cakes on AirAsia Malaysia and AirAsia X Malaysia flights. The mango and lemon-flavored doughnuts will be served with yuzu soda, and come with a Sonic-themed sticker to take home. Starting in early 2025, AirAsia will offer a variety of collaboration merch. This includes models of the Persona and Sonic planes, as well as keychains.

Speaking about the partnership, Sega’s president Shuji Utsumi commented: “We are honored to be able to undertake such a wonderful initiative with AirAsia. The Sonic and Persona series are expanding not only in Japan but throughout Asia. We believe that the synergy created by the collaboration of travel and gaming, two forms of entertainment, will bring us new discoveries.”

Sonic and Persona planes to take to the skies in AirAsia collaboration - AUTOMATON WEST

Sega and Atlus partner with AirAsia to bring us some Sonic and Persona themed air travel experiences and limited edition merchandise

automaton-media.com

 

[cireza]

That's pretty cool !

 

[Bloobs]

This read like a Skies of Arcadia title

 

[TrueLegend]

NGL the plane looks cool and lit.

 

[killatopak]

fuck you op. you got my hopes up

 

[EDMIX]

Listen, you know what the fuck you was doing with that title lol

 

[RagnarokIV]

Malaysian Airlines will be having an Ecco The Dolphin crossover.

 

[Robb]

I hope the Sonic plane goes at least twice as fast as the Persona one.

 

[Celcius]

Very cool

 

[IAmRei]

This read like a Skies of Arcadia title

I wish they also make skies of arcadia as well.
Immersive, with all bgm in the flight

 

[Buggy Loop]

I'm a tad pissed now

I thought you fumbled or got autocorrected for a Skies of Arcadia title.

 

[Hookshot]

I wish they also make skies of arcadia as well.
Immersive, with all bgm in the flight

the windows could be screens showing the islands.

 

[Saber]

 

[IAmRei]

the windows could be screens showing the islands.

That would be great, i often bored to see only blue or clouds, i wish they can fly lower, so i can see what below : )) but yeah, i can understand it wont be allowed

 

[nikos]

Cool collab, moreso on the outside of the aircraft than on the inside. Air Asia logo kind of looks like a ripoff of Virgin.

I'll buy that jet tag if it becomes available online.