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Sony denies PSP production cuts (Gamespot)
- Thread starter solarplexus
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Silent_Echo
Banned
Interesting that Sony would comment on something that was merely a supposed mis-quote.
Squirrel Killer
Member
Any comment?Silent_Echo said:
norinrad21
Banned
Waiting for the rest of the sony crew........
Ignatz Mouse
Banned
norinrad21: Here I am.
No doubt 12 million will be spun into some sort of failure. I mean, only 12 M in its first year and a half!? That's Virtua Boy territory!
No doubt 12 million will be spun into some sort of failure. I mean, only 12 M in its first year and a half!? That's Virtua Boy territory!
Ignatz Mouse
Banned
That's not a rumor or speculation though, it's a factual error.
The weird thing is that all this data is probably available somewhere. Forecasts ought to be in the company's annual report at least. Before that recent article, I never heard the 18M figure either, and I bet none of the "it's damage control" people can find a source for it.
Edit: Bold for emphasis.
The weird thing is that all this data is probably available somewhere. Forecasts ought to be in the company's annual report at least. Before that recent article, I never heard the 18M figure either, and I bet none of the "it's damage control" people can find a source for it.
Edit: Bold for emphasis.
sonycowboy
Member
Merlin said:
:lol
Sony cuts production by 6M units!!!! Sony is sooo dead. DS forever.
Sony says, no that's not true. DAMAGE CONTROL BABY!!!! Running scared.
Some of you are really unbelievable.
Ignatz Mouse
Banned
http://www.bloomberg.com/apps/news?pid=10000101&sid=aV3aWiJ9Hwhw&refer=japan
May 26 (Bloomberg)
This, from an article about how they may outsource production to meet that 12M target. No mention of 18M anywhere.
May 26 (Bloomberg)
This, from an article about how they may outsource production to meet that 12M target. No mention of 18M anywhere.
I thought that 18 million came from their total production in 2005. Which would include Jan-March of this year, when Sony finally caught up to demand in japan and launched in the USA.
I'm going to side with Nikkie side of the story for the time being. Sony had been claiming that would begin making 1 million units a month and going to bump that up to 2 million. Somewhere down the line, they must have been planning more than 12 million a year.
I'm going to side with Nikkie side of the story for the time being. Sony had been claiming that would begin making 1 million units a month and going to bump that up to 2 million. Somewhere down the line, they must have been planning more than 12 million a year.
Kobun Heat
Member
As I understand it, Nikkei's 18 million figure came from the orders that Sony had placed with its suppliers in Japan, then revised down.
So I doubt an SCEA spokesperson would be clued into that, as it's investigative reporting done entirely in Japan.
So I doubt an SCEA spokesperson would be clued into that, as it's investigative reporting done entirely in Japan.
Ignatz Mouse
Banned
So why is only selling 12M in a year news again? Oh, because maybe they once thought, internally, that it would be 18M? Oh, my, they're clearly screwed.
I think an awful lot of people are going to be upset when the PSP is still in healthy existence a year from now.
I think an awful lot of people are going to be upset when the PSP is still in healthy existence a year from now.
Scalemail Ted
Member
Ignatz Mouse said:
We'll be back to our usual console system wars by then.
Ignatz Mouse
Banned
Jarrod: I posted it for the reference to 12M, while the 18M number is apparently from an unnamed source at one of Sony's suppliers.
Which holds more water: heresay from the development chain, or the company's stated goals?
Not that Sony might not have thought, at one time, that they might make 18M. but that's a far cry from lowering an official forecast.
Not that any of this matters-- anythign to spin the PSP into a failure is hot right now on GAF. PSP will be the first system to sell over 12M in a year and a half that was a failure, as far as I can tell.
PSP AM CRY.
Which holds more water: heresay from the development chain, or the company's stated goals?
Not that Sony might not have thought, at one time, that they might make 18M. but that's a far cry from lowering an official forecast.
Not that any of this matters-- anythign to spin the PSP into a failure is hot right now on GAF. PSP will be the first system to sell over 12M in a year and a half that was a failure, as far as I can tell.
PSP AM CRY.
Would this be similar to say 60mpps numbers vs what a real company actually encounters in real life? I don't think it is difficult to see that they paint pretty pictures. Shipped vs sitting in some warehouse, whatever.
While I'm sure that Sony knows internally what goes on in thier company, to draw the conclusion that they are sharing all that information is kinda silly. All companies will do thier best to make themselves look good. Nothing wrong with it.
Ignatz Mouse
Banned
aka: I don't trust companies not to spin things, but what I am saying is that it's pretty silly the amount of noise made over this, considering that the company's official forecast was 12M and has not changed. Sony says "hey, our forecast has not changed" and we get more cries of damage control. We got a 300+ post thread on this the other day, becuase somehow it was more evidence that the PSP was in trouble. All missing the point that 12M units in it's first full year is a heckuva lot, and if they sell that many, the PSP is a success.
If I remember right, the the only direct insight into the volume of SCE's production orders to suppliers for PSP came from this DigiTimes news item back on 11/22/04:
http://www.digitimes.com/news/a20041122B3120.html
It reports one supplier contracted to manufacture 700,000 of the PSP chassis/mo, which was estimated at 70% of the total outsourcing for the PSP chassis. So, 1 million/mo, which fits pretty exactly with their shipment target of 12 million for fiscal year 2005.
There was talk by Kutaragi in early 2005 about possibly ramping up production to more than 1 million PSPs/mo (referenced in the bloomberg article SC linked to) and actually doubling to 2 million/mo "by summer". So that would go towards what the Nikkei BP article reported a few days ago about Sony telling suppliers of PSP components in early 2005 to expect orders for 18 million units.
So it seems they were thinking of maybe revising up their initial shipping targets in early 2005 but never actually went through with it. They decided to stick with the initial targets they set. Nikkei may have gotten wind of initial talks by Sony with PSP component suppliers about their capability to ramp up production and that's where the 18 million figure comes from.
http://www.digitimes.com/news/a20041122B3120.html
It reports one supplier contracted to manufacture 700,000 of the PSP chassis/mo, which was estimated at 70% of the total outsourcing for the PSP chassis. So, 1 million/mo, which fits pretty exactly with their shipment target of 12 million for fiscal year 2005.
There was talk by Kutaragi in early 2005 about possibly ramping up production to more than 1 million PSPs/mo (referenced in the bloomberg article SC linked to) and actually doubling to 2 million/mo "by summer". So that would go towards what the Nikkei BP article reported a few days ago about Sony telling suppliers of PSP components in early 2005 to expect orders for 18 million units.
So it seems they were thinking of maybe revising up their initial shipping targets in early 2005 but never actually went through with it. They decided to stick with the initial targets they set. Nikkei may have gotten wind of initial talks by Sony with PSP component suppliers about their capability to ramp up production and that's where the 18 million figure comes from.
I don't disagree, just pointing out the misquote in that article. Nobody's infallible.Ignatz Mouse said:
Also, I don't see anyone claiming Sony lowered an "official forecast", rather they're claiming Sony lowered intial order expectations for component suppliers. Which is entirely possible really, despite denials from a subisidiary on the other side of the planet.